Video: Two-Minute Tip on District Leaders’ Biggest Gripes With Vendors

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In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.

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Many district administrators get bombarded with phone calls, e-mails, and requests for in-person visits from vendors pitching products. And K-12 officials learn quickly to tune out company reps who don’t seem to grasp their districts’ needs.

In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talked with district administrators at a recent iNACOL ed-tech conference about how they know when to take a vendor’s pitch seriously, and when they’re going to tune it out.

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