Video: Two-Minute Tip on Making It in China’s Education Market
In This Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the common mistakes education companies make in trying crack the Chinese market, and how they can overcome them.
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For education companies trying to sell internationally, few markets are enticing as China, where a growing middle class and parental demand for high-quality education are fueling demands for new products and strategies.
But breaking into the Chinese market is far from easy. Many companies try, only to see their efforts stall or fail because they weren’t aware of the most common pitfalls.
In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the biggest challenges companies from the U.S. and other markets face in the Chinese market, and how they can overcome them.
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