To Beat Out Incumbent Companies, Forge Alliances and Reach Out to PD Staff

Providers Trying to Break Through Would Be Wise to Join Forces With Other Vendors, One Expert Says

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Ed-tech companies can beat out incumbents for K-12 district contracts by offering to share risks with school officials, and by focusing on PD, one expert says.

Hal Friedlander, the former CIO of the New York City schools, spoke to Ed Week Market Brief’s Sean Cavanagh about the advantages incumbents have when competing for work in districts. He offers recommendations on ways companies can get past those barriers.

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