How Companies Can Make the Most of Education Conferences

Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid

Contributing Writer

Companies staking out the nation’s biggest education conferences often go for the big splash, but lose sight of basic strategies that can win over K-12 officials. EdWeek Market Brief talked with conference organizers and veterans about the biggest mistakes vendors make — and how they can be avoided.

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