What Kinds of Product Testimonials Influence K-12 Educators?

Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say

Contributing Writer

They’re ubiquitous. Customer testimonials hailing the efficacy of products appear in print ads and video, on social media and websites, and at exhibit booths. But are educators influenced by them?

Marketing experts in the K-12 space, and educators themselves, say customer testimonials can be effective and informative, but they must be deployed strategically and carry highly specific information…

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