Sales and Marketing During the Coronavirus: 7 Strategies for Vendors

Now's the Time to Practice Virtual Pitches, Shift Sales Staff Into New Areas, and Explore International Markets

Associate Editor

Selling and marketing education products right now takes people skills, patience, creativity, the ability to make sense of data, and an understanding of the long sales cycle.

When the coronavirus pandemic erupted in school districts across the country, leaders of those school systems made fast decisions to close for the foreseeable future, and many education companies heard a…

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