Set and Communicate Realistic Expectations to Win and Retain K-12 Business

Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back

Senior Writer

K-12 school districts purchase a lot of products and services from vendors, but sometimes what’s promoted during the sales pitch doesn’t match up with how educators say products work in the classroom.

Miscommunication, misunderstandings, and incomplete discovery processes may mean that district officials can end up feeling misled by companies about what products actually do and…

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