Steps for Mastering the Four Seasons of the K-12 Education Market
Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
There’s a rhythm to the K-12 school year: Everyone knows students and teachers are out for the summer, that back-to-school is a busy season, and that a significant amount of testing takes place in the spring.
Education companies need to use that seasonality to guide their approaches to everything from product launches to sales and marketing….