How to Turn Short-Term Business Opportunities Into Long-Term Partnerships

Steps Education Companies Can Take to Build Better Relationships With School District Leaders

Contributing Writer

Good partnerships are about process and impact—deliver what you say you can deliver, on time. But those partnerships are built on good relationships—and relationships can be complicated, especially when there’s enormous pressure on companies to sell.

With the right formula, however, there’s no stopping a short-term sale from turning into a long-term alliance.

“The greatest way to…

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