EdWeek Market Brief to Share Essential Ed-Tech Information at ISTE

EdWeek Market Brief will be at the ISTE conference in Philadelphia next week, sharing insights, research, and data around what educators want and expect from ed tech.

Our experts will provide briefings on the latest information about social-emotional learning, artificial intelligence. district spending habits and more. We’ll help you perfect your sales approach to K-12 schools and districts, and give you insight into the products and services that education leaders are seeking and buying. Executive Editor Kevin Bushweller will also tackle this important topic: Why ed-tech is not transforming teaching.

Sign up today for one, or more, of the briefings below. Space is limited so register now.

Briefing 1: 7 Hot Trends in the K-12 Market That Companies Need to Watch
Presented by Kevin Bushweller, Executive Editor, EdWeek Market Brief

Using exclusive survey data and reporting from EdWeek Market Brief, Bushweller will analyze state and local education spending, technology advances in schools, the surging demand for social-emotional learning products and services, the implications of artificial intelligence, educators’ growing appetite for data, how the Every Student Succeeds Act is shaping K-12 buying, and opportunities in international markets.

Please select a date and time to attend:

Briefing 2: Navigating the District Buyer Journey
Presented by Ben Delaney-Winn, General Manager, Education Week

This session will offer a deep dive into the findings from Education Week‘s annual survey of 650 district leaders, 1,000 principals and 1,100+ teachers, including up-at-night issues, perceptions of education companies, content marketing consumption patterns and buying team influence. Takeaways include district leaders’ highest priority areas for improvement, and their awareness and perceptions of K-12 solutions providers.

Please select a date and time to attend:

Briefing 3: The Killer Mistakes Companies Make in Selling to School Districts
Presented by Sean Cavanagh, Senior Editor, EdWeek Market Brief

Many K-12 companies make unforced errors that jeopardize their efforts to build relationships with districts that lead to lasting business deals. In this private briefing, Cavanagh draws from exclusive surveys of district decisionmakers and original reporting to lay out the biggest mistakes education businesses make—in sales and overall strategy—and how they can be avoided. This session will offer company officials and investors insights on what district officials want from vendors—and what they definitely don’t want.

Please select a date and time to attend:

Briefing 4: What District Leaders Really Want: 7 Takeaways From Our Exclusive Surveys
Presented by Holly Kurtz, Director, Education Week Research Center

EdWeek Market Brief collects and publishes data from original surveys of district leaders across the country, drawing out their biggest needs in curriculum, assessment, ed-tech, social-emotional learning, STEM and other priority areas. In this briefing, we break out seven essential findings from those surveys, and what they mean for companies. We’ll also offer a sneak peek at the results of a new research project, in which district decisionmakers were asked about the ideal products they wish vendors would deliver in curriculum, assessment, and professional development.

Please select a date and time to attend:

Briefing 5: K-12 Marketing Benchmarks
Presented by Ben Delaney-Winn, General Manager, Education Week

Explore high-level takeaways from our survey of K-12 marketing executives on a series of important themes, including account-based marketing adoption, content strategy, and much more.

Please select a date and time to attend:

Briefing 6: Why Technology Is Not Transforming Teaching
Presented by Kevin Bushweller, Executive Editor, EdWeek Market Brief

Public schools spend billions on technology and digital content, yet ed tech has failed to noticeably impact instructional strategy in the classroom. What steps should schools and education companies take to change that reality? We will present some of our findings from our own reporting and research, as well as outside studies on the subject. This ISTE session is open to all attendees and no registration is necessary.

  • Tuesday, June 25 at 10:30 AM, Room 124

Briefing 7: Faces of the Future: Extraordinary Students Discuss What They Need to Succeed
Presented by Benjamin Herold, Staff Writer, Education Week

Talented and driven young people are pushing well beyond the boundaries of school, finding new ways to learn advanced computer science, tackle big challenges, and start mapping an uncharted future. This session will be a conversation with some of the teenagers profiled in Education Week‘s Faces of the Future series, delving into issues around what motivates students to learn, how they are developing valuable technical skills, and what they see as the challenges ahead for their generation. This ISTE session is open to all attendees and no registration is necessary. 

  • Sunday, June 23 at 2:30 PM, Room 120A
All briefings are located on the show floor, except where noted.  Sign up to reserve your spot. And for more information about what an EdWeek Market Brief membership can do for your organization, please click here to schedule a meeting.

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