Every year at the annual Bett international ed-tech conference held in London, education companies from around the world show off their most innovative products, education experts expound on the latest trends in the education world, and attendees assess the state of the global education market.

EdWeek Market Brief will be covering the massive Bett gathering next week during its run from Jan. 24-27. 

In a session scheduled for 11:30 a.m. on Jan. 24, Bushweller and Molnar will lead a presentation, “What You Really Need to Know About the U.S. Market,” that will cover:

• How to quantify ed-tech opportunities and challenges
• What U.S. school district leaders want to see from foreign companies
• How the power shift to the states is impacting education investment
• Which states present the best opportunity for export
• What the expansion of personalized learning and formative assessment mean for the market

Bushweller will also provide small-group briefings on Jan. 24, 25, and 26 at 4 p.m. on how to break into the personalized learning market in the United States. He’ll provide information on hot areas of the market and where school districts’ greatest needs lie. Sign up here for a session.

To learn more about the expertise Ed Week MarketBrief brings, Bushweller is available for meetings with companies and government representatives. Schedule a one-on-one discussion here.

EdWeek Market Brief will also provide extensive coverage of the Bett conference, which will feature 850 companies, 103 ed-tech startups and close to 35,000 attendees from 131 countries. Here are a few of the subjects EdWeek Market Brief expects to cover at Bett:

• The use of augmented reality and virtual reality in blended learning
• How entrepreneurs can survive failure and adversity to become successful in the education market
• Project-based learning
• The future of work and its implications for educating today’s students
• The emergence of student-led learning around the world.

Check back next week to get a full report on the Bett conference from Market Brief. And don’t forget to follow us on social media for live updates.

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See also:

•  In Foreign K-12 Markets, Microsoft VP Sees Rising Demand for Local Products, Fast Results
• Private International Schools Surge, and Digital Content Needs to Come Into Focus
• A Growing Need for Ed-Tech–and Teacher Training–in the Middle East
• Britain Open for Business and Inviting to Ed-Tech Providers
• U.S. District Leader: Steps Foreign Companies Must Take to Get Their Business