Inside China’s K-12 Market: Webinar Offers a Guide for Companies

Managing Editor
Ed Week Market Brief, China's education market

One of the most dramatic shifts in the K-12 market over the past few years has been the globalization of demand for products and services across borders, regions, language groups, and populations. Few markets offer as clear a picture of the opportunities for businesses in today’s international landscape as China, where demand for new educational options has soared.

On Thursday, Dec. 1 at 11 a.m. EST, EdWeek Market Brief will host a webinar that guides companies through emerging demands in China’s fast-evolving school landscape. You can sign up here.

I’ll be moderating the session, which will feature presentations by two guests with deep knowledge of the education market in China. The first guest is Diane Glass, the director of business and higher education for the International School Consultancy, a U.K.-based organization that has researched global education markets extensively. She will be joined by Laurie Chiu-Mar, the Asia-Pacific sales director for PASCO Scientific, a U.S. company that has been selling in China for years.

I last traveled to China eight years ago to report a series of stories on the nation’s education system, including its efforts to bring Western-style approaches to the teaching of math, science, and other subjects; the evolution of the teaching profession; and the educational challenges facing its massive population of migrant students and families.

Much has changed since then.

Demand for private education among families has continued to grow and evolve, partly because of the increasing amount of money families have to spend outside China’s traditional, state-run system. Leaps in technology have made the delivery of curriculum and the use of online platforms, including those from the U.S. and other markets, much easier.

At the same time, the interplay between the private education system and the Chinese centralized, and highly autocratic government remains dynamic. In just the last month, the government has announced new regulations that analysts say are likely to, at the very least, change the types of curriculum and possibly the overall business models of foreign-affiliated private schools.

Our webinar will offer a look at those potential changes, and a targeted explanation of the forces shaping China’s education landscape. For background, see our recent story in EdWeek Market Brief that explores how U.S.-based companies and other vendors have found success in China—and overcome obstacles, including challenges finding partners who know the market, and threats to their intellectual property.

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