U.S.-Latin America Ed-Tech Trade Mission Set for Brazil

Associate Editor


The U.S. Commercial Service is hosting its second ed-tech trade mission—this time in conjunction with BETT Brazil—from May 14 to 17.

The event offers ed-tech companies the opportunity to make connections in the Latin American market in conjunction with the BETT Educar 2019 Exhibition.

Companies interested in participating in the mission must have applications submitted by March 15—an extension from the original deadline of Feb. 28. Ed-tech businesses that are accepted into the program and pay a $6,144 fee for small U.S. companies, will have pre-arranged meetings with potential agents, distributors, end-users, industry contacts and government officials, according to the Commercial Service’s announcement.

They will also receive a market briefing about expanding education sectors, as well as a specialized market potential assessment and one-on-one counseling with a commercial specialist. The U.S. Commercial Service is the trade promotion arm of the U.S. Department of Commerce’s International Trade Administration. Its trade professionals in over 100 U.S. cities and in more than 75 countries are charged with helping U.S. companies get started in exporting or increase sales to new global markets.

BETT Educar attracts 22,000 participants from more than 230+ countries, as well as more than 1,300 distributors and resellers.

Moving into international markets—from Asia to the Middle East to Latin America—has become a priority for many U.S. businesses. In many foreign markets, demand for U.S.-based products and services—in curriculum, online courses, professional development, STEM and other areas—has increased, as family incomes have risen and parents have sought to provide children with more educational opportunities, in and outside of school.

Last year, Colombia and Peru were the locales for the first ed-tech trade mission sponsored by the U.S. government.

This year, the event is an official U.S. Department of Commerce ed-tech “certified trade mission,” which means that it is an overseas event led by private and public sector export-oriented groups outside of the U.S. Department of Commerce, according to Export.gov. These missions are hosted by the overseas Commercial Service offices.

UPDATE: This post has been updated to reflect the deadline for applications has been extended from Feb. 28 to March 15.

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