Amazon will use its TenMarks brand to introduce an online writing curriculum built on the platform it has in place for math.
Marketplace Challenge: Offering Ed-Tech PD That Works, and That Educators Want
Many Teachers More Prepared to Use Tech, Ready for Deeper Learning With It
With more computing devices and ed-tech tools flowing into K-12 classrooms, teachers need increased training in how to make them meaningful in instruction, but vendors face challenges in funding.
Venture Capital Sector Looks to Increase Diversity in Education Investments
Reach Capital's Shauntel Poulson on Efforts to Build Investment Portfolios That Include Women and Minorities
A VC leader discovers that most of the ed-tech startups her company invests in have white males as founders. She’s seeking to change that.
More jobs are on the chopping block through 2019 as Pearson plans changes to improve its financial results.
Districts seek ed-tech businesses to provide systems in early childhood learning, organizing human resource tasks, and enterprise networking.
10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies
Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
What Foreign Ed. Companies Think of the U.S. Market
Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains
Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.
Tailoring Personalized Learning to School Needs: The View From Chicago
Companies Need to Work With Principals and Provide Them With Relevant Data, Advises District Official
Kevin Connors, the director of personalized learning for the Chicago public schools, outlines the role of principals in making decisions about instruction and ed-tech purchasing.
In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.
Startups should listen closely to educators for feedback and to make sure their tool is helping to improve teachers’ work lives.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.