CEO Marten Roorda Says His Company Needs to "Outsmart" Its Competitors
Marten Roorda, the CEO of ACT Inc., talks about the future of summative testing, and his company’s new, broad-based strategy.
The CEO of ed-tech company Listenwise shares insight around finding the right people for K-12 sales and marketing jobs.
Mike Evans, the former chief financial officer at McGraw-Hill Education, has been named the first-ever chief revenue officer at HMH.
Market Brief ON: Sales & Marketing is a collection of 15 essential stories exploring education companies’ strategies for reaching K-12 customers.
A New York District's Chief Tech Officer Needs Ed-Tech Providers Who Anticipate the Concerns of His District, and of Its Parents
Gerald Crisci, the chief tech and innovation director for the Scarsdale, N.Y., school district, needs companies to help him on tangled issues that extend from data privacy to pricing.
The second-largest school district in the country is looking for elementary literacy assessments, and two school systems in New Jersey are buying records-management platforms.
Pearson has announced it will produce all of its college textbooks digitally, first. What does the move signal for curriculum-producers in the K-12 arena?
Age of Learning is partnering with Houghton Mifflin Harcourt for well-known book titles, while Pearson begins a national testing contract with Egypt. ETS and Khan Academy are partnering to offer aspiring teachers free test prep, and Impero Software names a new CEO.
Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.
K-12 Companies Can Be Targets for External Threats, But They Should Also Guard Against Internal Risks
Internal and external acts of fraud are hazards for businesses and nonprofits in education, as in any other industry. We look at how to combat the threats.
Actionable K-12 intel for business leaders powered by data and original research you can trust.