Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Houghton Mifflin Harcourt’s financial results were mixed for the third quarter, as the company expects a big curriculum adoption cycle to boost its performance in 2019.
Pearson is marketing a new, immersive curriculum in history, even as it continues to pursue a sale of its overall K-12 curriculum in the U.S.
Affordability, Educational Impact, and Data-Privacy Protections Are Key Features Schools Will Want in AI Products
Affordability, educational impact, and data-privacy protections are key features schools will want in AI-driven products, says Jeff Dieffenbach, the associate director of the MIT Integrated Learning Initiative.
Survey Spells Out the Messages Leaders Need to Hear From Those Educators
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Changing Math Instruction With His Own PD, and a Print-to-Digital Evolution Leads to Business in All 50 States
James Burnett spent years doing professional development in the U.S. before selling his first product here. Now his company is working in all 50 states and 14 countries.
The online textbook and tutoring company said it was notifying users, and regulators, of a massive data breach.
Stuart Udell, the Leader of Achieve 3000, Has Overseen 20 Acquisitions and Two Major Mergers
Selling an education business requires making a series of complex decisions that can be derailed by a number of factors, says Stuart Udell, a veteran executive in the education industry.
Different styles of leadership work best for different companies and CEOs. Which one is right for you?
The 34 Education Businesses on the List Generated $766.3 Million in Revenues in 2017
Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.
Actionable K-12 intel for business leaders powered by data and original research you can trust.