Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.
An ethics guru and a public relations expert talk about when and how to make those decisions without alienating current and potential customers.
The technology companies powering the devices are finding ways to integrate their products with more partners and by offering new solutions, according to Futuresource Consulting.
Turnitin, the plagiarism-checking platform, will be acquired by Advance, while Weld North Education makes another acquisition and Class Dojo raises $35 million.
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
In This Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the common mistakes education companies make in trying crack the Chinese market, and how they can overcome them.
In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.
A strong majority of school district leaders say they prefer to buy from nonprofit companies, an EdWeek Market Brief survey shows.
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.