New Forms of Online Instruction, Data Analysis, and Great Classroom Resources Are Attractive
New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.
Learn more about a market with more than 5 million students, roughly 9,500 schools, and money to spend, especially in parts of Asia and the Middle East. Webinar airs Jan. 15 at noon ET.
Employers Need to Think Strategically About Keeping Off-Site Staff Engaged, Says Author Dan Schawbel
A new survey shows that remote workers are disengaged and lonely. Education companies can take strategic steps to help them and retain them, says author Dan Schawbel.
The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.
The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand
The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Texas is one of the biggest K-12 markets in the country and recently released its list of approved educational materials.
Most State Ballot Items Did Not End Up Infusing Public Education With More Money, But Local Items Will Boost Aid
The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Houghton Mifflin Harcourt’s financial results were mixed for the third quarter, as the company expects a big curriculum adoption cycle to boost its performance in 2019.
Pearson is marketing a new, immersive curriculum in history, even as it continues to pursue a sale of its overall K-12 curriculum in the U.S.
Actionable K-12 intel for business leaders powered by data and original research you can trust.