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Tag: Business Strategy

Exclusive Data
March 30, 2022

Testimonials From These District Sources Matter the Most to K-12 Buyers

An EdWeek Market Brief Survey Asked K-12 Leaders About The Advice They Seek on Products

By Emma Kate Fittes
MB-Data-audience-032822-GettyImages-1312316578

In a new survey, EdWeek Market Brief asked district administrators which of their K-12 peers strongly influence their view of company products.

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Market Trends
March 25, 2022March 28, 2022

Leadership During the Pandemic: What Education CEOs Say They’ve Learned

Top Execs of PowerSchool, DreamBox, D2L, Cambium Learning, and Other Organizations Talk About Managing Products, and Personnel

By Malia Rulon Herman
Lessons that education CEOs learned during the pandemic, EdWeek Market Brief

The CEOs of PowerSchool, Kiddom, D2L, Cambium Learning, and other companies talk about challenges they faced during COVID, and what they took away from those trying experiences.

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Exclusive Data
March 17, 2022March 18, 2022

Why Education Company Email Messages Resonate – or Fall Flat

An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes

By Emma Kate Fittes
MB-Data-Emails-031622-GettyImages-1170828052

An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.

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Market Trends
March 10, 2022March 15, 2022

After a Two-Year Wait, In-Person Education Conferences Are Roaring Back to Life

What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?

By David Saleh Rauf
MB-Trends-030822-Conferences-GettyImages-171592241

The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.

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K-12 Insider
March 9, 2022March 14, 2022

Districts Have Invested Heavily in Devices. Can Their Internet Connectivity Keep Up?

West Virginia's E-Rate Coordinator Talks About Persistent Challenges for Schools, and Students Working From Home

By Jolie Radunich
MB-Analysts-030822-computer-speed GettyImages-487948194

West Virginia’s state E-rate coordinator talks about the investments school districts are making in connectivity for schools, and for students’ homes.

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Analyst's View
March 3, 2022March 4, 2022

Pearson Overhauled Its Editorial Policy to Address DEI. Here’s What Other Companies Can Learn

The Company's Efforts Cover Its Curriculum, Assessment, Marketing, and Other Materials

By Ruksana Hussain
MB-Analysts-View-Mar-03

Pearson’s director of global content standards strategy, Ade Gachegua, talks about the company’s push to make all of its editorial products more inclusive.

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Special Report
Feb. 25, 2022March 4, 2022

Special Report: School District Purchasing Outlook for 2022-23

K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing 

By Sean Cavanagh
Woman_Juggling_GettyImages-1268284668 [Converted]

A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.

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Exclusive Data
Feb. 24, 2022Feb. 25, 2022

When Districts Fail to Take Vendors Seriously, These Are the Biggest Reasons

An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches

By Sean Cavanagh
MB-Exc-Data-Feb-23

A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.

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Marketplace K-12
Feb. 23, 2022Feb. 23, 2022

Houghton Mifflin Harcourt Sold to Private Equity Firm for $2.8 Billion

By David Saleh Rauf
Houghton Mifflin going private after it is acquired by Veritas, EdWeek Market Brief

Houghton Mifflin Harcourt, one of the most recognizable publishers and content-providers in the K-12 space, is being acquired by private equity firm Veritas Capital for about $2.8 billion in cash.

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Marketplace K-12
Feb. 16, 2022Feb. 16, 2022

MacKenzie Scott Gives NewSchools Venture Fund $35 Million

By Emma Kate Fittes
MacKenzie Bezos,MacKenzie Scott

It’s the largest single donation the NewSchools Venture Fund has ever received, and it continues a string of enormous gifts to education from the philanthropist.

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