Business leaders last week sounded the alarm that COVID-19 is causing significant learning losses, particularly in early literacy, and laid out a set of recommendations for how policymakers should tackle the issue.
Leaping Into the Unknown: Launching a Product During a Global Pandemic
Education Company Executives Share Insights on How to Navigate a Tangled Process
Eager to reach new audiences and stay relevant during COVID, a number of education companies have overcome hurdles in unveiling new offerings during the ongoing health crisis.
Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.
Are Education Journalists Ignoring Your Pitches?
A New Study Helps Explain Why, and What Education Companies Can Do About It
Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.
Houghton Mifflin Harcourt, a giant in the education sphere, is selling its book publishing business and forming a new platform team to focus on digital-first delivery.
A new special report by EdWeek Market Brief offers a penetrating look at Florida’s K-12 market, and what school districts across the state need from companies.
How the Rise of New Publicly Traded Education Companies Will Shake Up the Market
Special Purpose Acquisition Companies, a Fixture on Wall Street for Decades, Are Roaring to Life
A new class of special purpose acquisition companies could give rise to a constellation of of publicly traded education companies, with more visibility and greater access to capital.
Supplemental Curriculum Providers Say Demand Is Booming. What’s Driving It?
School Districts Are Looking for Products That Are Nimble Enough to Meet Pandemic-Era Uncertainties
The pandemic has fueled demand for academic lessons outside of core curriculum, as districts seek flexibility and digital materials that engage students.
Why Districts Choose to Stick With Print Curriculum During COVID
EdWeek Market Brief's Survey Asked K-12 Leaders About Their Print Versus Digital Mix
EdWeek Market Brief asked district administrators in a survey about their print versus digital mix — and what factors lead them to stick with print.
How the Pandemic Is Challenging Companies’ Product Development
Organizations Are Being Forced to Adapt as They Collect Feedback From New Groups of Districts and Parents
The pandemic has forced companies to change how they develop products and what they look for in incorporating feedback from educators and families.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.