EdWeek Market Brief today released the results of a nationwide survey of K-12 educators, gauging their perceptions of Amazon, Apple, Google, and Microsoft.
Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators
Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
Vietnam’s Rapid Economic Growth, High Regard for Education Open Doors for U.S. Companies
The Country Is Among the Fastest-Growing Economies in Southeast Asia, on a Trajectory Comparable to China's
With 92 million people, an economic growth rate of 6.5 percent, and a high regard for education, Vietnam is among the fastest-growing economies in Southeast Asia.
The education giant cited the “slow pace of digital adoption” in U.S. K-12 schools as a key reason it is considering the sale of its online, digital and blended curriculum.
Preparing Your Sales Reps to Take On the Slow-Moving K-12 Market
Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
The tech provider has lost traction in the market for K-12 operating systems to Google, which also produces the popular G Suite classroom platform.
Being part of an education innovation cluster can bring connections, mentorships and a blueprint for navigating future growth and funding.
Finding the Delicate Balance Between Educational Mission and For-Profit Motive
Education Companies Must Show They Care as Much About Student Outcomes as the Bottom Line
Education companies must show they care as much about student outcomes as the bottom line if they want to earn the trust of school district leaders.
Success Traits of the Top Ed-Tech Sales People: McKinsey & Co. Findings
What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Use It or Lose It: Schools’ Spending Behavior in the Spring
Analysis of Districts in 15 States Offers Lessons for Education Companies
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.