Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
But Products Require Customization to Localities, Not Just Spanish Translation
The Latin American education market is ripe for innovation as countries roll out big efforts to transform their schools digitally, and as middle-class families gain more spending power.
Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
One of the U.S. Government's Top Authorities on IP Offers Advice for Education Providers
A top U.S. government official on intellectual property talks about how education companies can take simple steps to evaluate their risks of having their IP stolen in markets such as China, Canada, Thailand, and South Korea.
Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
The Decision Requires the Smarts and Data to Look Beyond Short-Term Gains
Russell “Rusty” Greiff, the managing director of education ventures at the incubator and seed fund 1776, outlines how to make a smart ‘pivot’ to a new business model.
Teacher Preferences, Trust, Messaging Are Key, Exclusive Survey Suggests
Companies that recognize teachers’ desire to go through professional development led by their own colleagues stand to gain in the market, an exclusive survey suggests.
Keep in Mind That the Vast Majority of the Nation's School Districts Have Fewer Than 2,500 Students
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
Educators Are Looking for References to Certain Key Concepts in the New Federal Law
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
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