Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Be Ready to Answer Questions About Cyber-Insurance and Data Governance, Says District Tech Leader
Vendors should be prepared to tell school districts exactly what data they collect, and how it’s protected, says K-12 cybersecurity leader Melissa Tebbenkamp.
Presidential contender Elizabeth Warren wants Google, Amazon, and Facebook regulated as “platform utilities.” What would that mean for the companies’ roles in education?
Demanding Curriculum and Teacher Training Are Major Needs in the Emerging Tech Field, an Arkansas Official Says
Arkansas has one of the most ambitious computer science programs in the country, but it needs more from curriculum providers, says state director Anthony Owen.
Contracts and Policies Are Becoming More Clear, Experts Say. But Enforcement Is Weak.
States have approved a wave of K-12 data privacy laws over the past few years, but few of those policies outline specific penalties for companies.
Most State Ballot Items Did Not End Up Infusing Public Education With More Money, But Local Items Will Boost Aid
The federal and state elections are unlikely to yield a bounty of new education funding, some analysts say, but the passage of district-level tax measures will likely create opportunities for education companies.
In 2018, states introduced 165 bills on workforce development in education, and 27 proposals made it into law, according to the Education Commission of the States.
Thirty-six governors’ races and more three-quarters of the nation’s state legislative seats are on the ballot this fall, and voters’ choices are likely to have a big impact on education budgets.
But K-12 Leaders' Needs Also Vary Greatly by District Size, Location, and Demographics
Professional development tops administrators’ wish lists for spending federal Title IV grant money, but college- and career-readiness and social emotional learning are also big needs.
Secretary of Education Betsy DeVos is considering allowing a federal grant program authorized under ESSA to support efforts to arm teachers.
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