Opportunities Highlighted in States Including California, Florida, and Texas as New Dollars Flow
While the overall budget picture for education for the next fiscal year looks positive, a breakdown of individual states’ spending plans offers reasons for caution.
Companies Can Help K-12 Districts Ease Parents' Anxieties Through Better Communication, and Better Products
Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.
SETDA, the state ed-tech directors association, has compiled a searchable database with 450 approved digital and print curricula from 12 states, including Texas.
This Market Brief ON: Strategy offers a collection of must-read stories for K-12 companies on trends that are shaping the education market.
The Federal Program Is More Flexible Than Many Districts Know, Explains Education Consultant Melissa Junge
Many districts don’t realize they can spend Title I money on subjects outside of reading and math, and on non-academic interventions, says Melissa Junge, a consultant on federal education programs.
Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Be Ready to Answer Questions About Cyber-Insurance and Data Governance, Says District Tech Leader
Vendors should be prepared to tell school districts exactly what data they collect, and how it’s protected, says K-12 cybersecurity leader Melissa Tebbenkamp.
Presidential contender Elizabeth Warren wants Google, Amazon, and Facebook regulated as “platform utilities.” What would that mean for the companies’ roles in education?
Demanding Curriculum and Teacher Training Are Major Needs in the Emerging Tech Field, an Arkansas Official Says
Arkansas has one of the most ambitious computer science programs in the country, but it needs more from curriculum providers, says state director Anthony Owen.
Actionable K-12 intel for business leaders powered by data and original research you can trust.