Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
Which Curriculum Providers Are Winning States’ Approval? A Peek Inside 12 Markets
New 'Dashboard' Combines Approved Academic Resources From Select States and Educators Are Paying Attention
Educators are turning to a database created by a state ed-tech directors’ association to search for quality instructional materials.
A new report looks at how the Every Student Succeeds Act’s mandate for evidence in school-turnaround strategies are playing out in five school districts.
See How States Are Evaluating Companies for ESSA School Turnaround Initiatives
Vendors Need to Establish Evidence of Effectiveness or Risk Losing Out on State or Federal School Improvement Funds
Nearly four years after a federal education law emphasized the use of evidence-based interventions to improve student outcomes, the requirements are changing the K-12 landscape for education companies.
A new interactive tool shows what each of 50 states is measuring about students’ outcomes for college- and career readiness, and whether the numbers add up to real preparation for post-secondary education, entering the workforce, or military.
State Budgets for K-12 Increasing, But Don’t Expect a Windfall
Opportunities Highlighted in States Including California, Florida, and Texas as New Dollars Flow
While the overall budget picture for education for the next fiscal year looks positive, a breakdown of individual states’ spending plans offers reasons for caution.
Worries About ‘Screen Time’ Are Rising. Here’s How Vendors Can Adjust
Companies Can Help K-12 Districts Ease Parents' Anxieties Through Better Communication, and Better Products
Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.
SETDA, the state ed-tech directors association, has compiled a searchable database with 450 approved digital and print curricula from 12 states, including Texas.
This Market Brief ON: Strategy offers a collection of must-read stories for K-12 companies on trends that are shaping the education market.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.