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Tag: K-12 Insider

K-12 Insider
April 28, 2016May 22, 2017

Tips for Talking With, and Marketing to, Classroom Teachers

Two educators outline the reasons why they do and do not choose certain ed-tech products

By Robin L. Flanigan
Key tto successful education products

Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.

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K-12 Insider
April 18, 2016June 7, 2017

Lessons From Canada: How Education Leaders Buy and Evaluate Ed Tech

Ontario School Leaders Face Many of the Same Challenges as Their U.S. Counterparts

By Benjamin Herold
MBAnalystsView1-Canada-Pie-Chart

Research focused on Ontario’s schools offers lessons for American companies about the challenges schools face in making smart ed-tech decisions.

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K-12 Insider
April 1, 2016June 8, 2017

What Test Items Work Best for Online Formative Assessment?

Long Beach district weighs several factors in vetting providers of item banks

By Michele Molnar
k12-insider-formative-assessment-Getty

The Long Beach, Calif., school district learned important lessons when it went looking for a company to provide a test-item bank for its online formative assessments.

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K-12 Insider
March 7, 2016June 7, 2017

When Selling Ed Tech to Districts, Know the Local Context

Companies can gain insights about K-12 systems' priorities by knowing their history

By Benjamin Herold
MBMARCH-AnalystsView1-H-Edtech-Purchasing-900x300

Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.

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K-12 Insider
Feb. 26, 2016June 7, 2017

Performance Metrics Up the Ante for Doing Business With K-12 Schools

Two Cleveland School Leaders Outline How the District Holds Companies Accountable for Raising Achievement

By Michele Molnar
Academic measurement gauge

Moving the needle on student achievement is an expectation more schools are sharing with their ed-tech partners. Here’s how Cleveland Metropolitan sets goals and monitors progress with data from companies.

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K-12 Insider
Feb. 9, 2016June 7, 2017

District Building a Balance Between Open Resources and Purchased Content

Spokane elementary-curriculum chief says quality outweighs 'free' cost for instructional materials

By Michelle R. Davis
K-12-Insider-reuse-shopping-cart

Matthew Henshaw of the Spokane, Wash., district says open resources are filling some curriculum gaps, but they are “not the answer for all our needs.”

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K-12 Insider
Jan. 28, 2016May 22, 2017

Implementation Woes Can Doom Ed-Tech Sales to Districts

California district leader wants evidence that new digital products will not create headaches for his teachers, tech staff, and students.

By Michele Molnar
K-12-Insider-man-magnifying-glass-bar-chart

A California district leader explains how his system doesn’t just measure the success of ed-tech products by academic outcomes, but by ease of implementation, too.

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K-12 Insider
Jan. 8, 2016June 8, 2017

Why Tests of Ed-Tech Products Don’t Mesh With K-12 Budget Cycles

Many Trials of Digital Learning Products Occur Too Late to Get in District Spending Plans

By Sean Cavanagh
K-12-Insider-Catching-Time

Many pilots of ed-tech products occur too late for K-12 systems to make district-wide purchases of those products the next academic year. How can companies overcome that timing disconnect?

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K-12 Insider
Dec. 15, 2015Oct. 16, 2017

What Schools Want in Common-Core Products

By Sean Cavanagh

Two district curriculum specialists talk about how they judge products for common-core alignment, and the steps companies should take to better address their schools’ needs.

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K-12 Insider
Dec. 15, 2015May 22, 2017

‘Early-Warning’ System to Target Vendor Problems

By Michele Molnar

Educators typically use early-warning systems to watch for signs that students are struggling in school and on the road to dropping out. Now the superintendent of the 101,000-student DeKalb County Schools in Georgia wants to use that approach in working with vendors.

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