In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.
Google Gets Top Grades From K-12 Leaders for Easy Purchasing Process
Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.
What District Tech Coaches Want From K-12 Companies and Their Products
The Master-Educators Are Key Players in Implementing Technology in School Systems
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
EdWeek Market Brief hosted a Twitter chat this week, delving into the data behind the Tech Titans K-12 special report.
Tune in to an EdWeek Market Brief Twitter chat on Tuesday, May 23 at 8 p.m. EST, using the #TechTitansChat hashtag, for more information about the exclusive story and survey.
Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators
Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
The market around ed-tech tools being used by schools continues to grow, but there are limits to that growth, an analysis finds.
Success Traits of the Top Ed-Tech Sales People: McKinsey & Co. Findings
What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Keys for K-12 Companies in Building and Maintaining Effective Advisory Boards
It's Important to Ask a Number of Critical Questions Before Recruiting Advisors
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
Helping Companies Identify Math and Science Practices Backed by Robust Research
Exclusive Analysis of Database Showing Where the Research Exists Can Shape Product Development
An examination of a database housing more than 76,000 academic journals reveals the most heavily studied topics in science and math education, providing valuable context for companies.