The company says it is in contact with the major school district to answer questions that emerged last week about pricing of its materials.
Why Education Company Email Messages Resonate – or Fall Flat
An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes
An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.
What Causes Districts to Make the Leap From Free to Paid Products?
An EdWeek Market Brief Survey Reveals Different Factors Motivating the Switch
An EdWeek Market Brief survey asked district administrators about the factors that led them to agree to pay for products vendors had previously offered at no cost.
How One Education Company Took Customers From Free to Paid Products
A Newsela Executive Talks About Shifting Away From COVID-Era Pricing
Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.
When K-12 Officials Try Free Products, How Long Is It Before They’re Willing to Pay?
Principals and District Leaders Have Different Views of Products That Don't Carry an Up-Front Price Tag
District-level administrators and principals have different experiences with free products during COVID-19, an EdWeek Market Brief survey finds.
Market Brief surveyed 1,700 education business executives about the impact of COVID-19 on their companies, and how they expect it to affect them in the future.
An EdWeek Market Brief special report unveils the results of a pair of surveys of K-12 businesses on how they’ve fared during the coronavirus.
New Survey of Ed. Companies Reveals Changes in Pricing, Revenues During COVID-19
EdWeek Market Brief's Exclusive Research Details Vendors' Shifts to Free Models in Response to Crisis
An EdWeek Market Brief survey of more than 960 officials from K-12 businesses finds that many have seen a slowdown in sales, and face roadblocks in their ability to pilot and implement products.
Districts Are Demanding That Companies Take Equity Seriously
More Vendors Are Being Asked to Show Their Products Emphasize Diversity, Inclusion and Avoiding Bias
As districts face the issue of providing an equitable education to all students, our research shows how vendors can play an important role in that mission.
A new report examined 6,000 RFP submissions and found K-12 RFPs and submissions to be the longest by page of any public sector studied, but the shortest award time.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.