Washington District Superintendent Relies on Referrals, Team Feedback
Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.
Buying in the Nation of 1.3 Billion People Occurs School by School, and Parents Are Key Decisionmakers
India’s rapid economic growth has fueled increasing demand for private education, but education companies often struggle to find a sufficiently big, stable market.
CB Insights did a postmortem on why startup companies fail–a chronicle of missteps that may offer lessons for K-12 companies.
Student licenses for popular math and literacy products are being used more than they were two years ago, with better results, according to Lea(r)n.
The Philadelphia school district is seeking a resource-planning system, and a Florida school system wants to buy an assortment of tech devices and software.
District Leaders Offer Tips for Initial Interactions with Company Representatives
District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.
Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
Award-Winning Superintendent Talks About Pricing 'Pain Points,' PD Problems, Evaluating Products
An award-winning superintendent talks about the problems he has encountered working with education companies, such as lack of responsiveness and poor customization.
The Master-Educators Are Key Players in Implementing Technology in School Systems
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Tune in to an EdWeek Market Brief Twitter chat on Tuesday, May 23 at 8 p.m. EST, using the #TechTitansChat hashtag, for more information about the exclusive story and survey.
Actionable K-12 intel for business leaders powered by data and original research you can trust.