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Tag: Pricing

Exclusive Data
Feb. 12, 2021Feb. 12, 2021

What Causes Districts to Make the Leap From Free to Paid Products?

An EdWeek Market Brief Survey Reveals Different Factors Motivating the Switch

By Sean Cavanagh
MB-Exclusive-Data-Feb-11

An EdWeek Market Brief survey asked district administrators about the factors that led them to agree to pay for products vendors had previously offered at no cost.

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Analyst's View
Jan. 21, 2021Jan. 26, 2021

How One Education Company Took Customers From Free to Paid Products

A Newsela Executive Talks About Shifting Away From COVID-Era Pricing

By Malia Rulon Herman
MB-Analysts-View-Jan-21

Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.

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Exclusive Data
Sept. 24, 2020Sept. 24, 2020

When K-12 Officials Try Free Products, How Long Is It Before They’re Willing to Pay?

Principals and District Leaders Have Different Views of Products That Don't Carry an Up-Front Price Tag

By Alex Harwin
MB-Exclusive-Data-Sep-24

District-level administrators and principals have different experiences with free products during COVID-19, an EdWeek Market Brief survey finds.

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Marketplace K-12
Aug. 12, 2020

How COVID-19 Fallout Is Hitting K-12 Education Companies. See Exclusive Survey Report

By Michele Molnar
state of the K-12 industry

Market Brief surveyed 1,700 education business executives about the impact of COVID-19 on their companies, and how they expect it to affect them in the future.

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Special Report
Aug. 7, 2020Sept. 14, 2020

COVID-19’s Impact on the Education Industry​: An Exclusive Survey

By Sean Cavanagh
state of the K-12 industry

An EdWeek Market Brief special report unveils the results of a pair of surveys of K-12 businesses on how they’ve fared during the coronavirus.

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Exclusive Data
June 12, 2020June 24, 2020

New Survey of Ed. Companies Reveals Changes in Pricing, Revenues During COVID-19

EdWeek Market Brief's Exclusive Research Details Vendors' Shifts to Free Models in Response to Crisis

By Sean Cavanagh
MB-Exclusive-Data-June-11

An EdWeek Market Brief survey of more than 960 officials from K-12 businesses finds that many have seen a slowdown in sales, and face roadblocks in their ability to pilot and implement products.

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Market Trends
March 6, 2020

Districts Are Demanding That Companies Take Equity Seriously

More Vendors Are Being Asked to Show Their Products Emphasize Diversity, Inclusion and Avoiding Bias

By Michele Molnar
Market-Trends-March5

As districts face the issue of providing an equitable education to all students, our research shows how vendors can play an important role in that mission.

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Marketplace K-12
Nov. 14, 2019

Many Companies Hate Responding to K-12 RFPs. It May Not Be as Bad as They Think

By Michelle R. Davis

A new report examined 6,000 RFP submissions and found K-12 RFPs and submissions to be the longest by page of any public sector studied, but the shortest award time.

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K-12 Insider
Aug. 1, 2019Aug. 2, 2019

The Best K-12 Vendors ‘Break Their Own Company Rules’ to Help Districts

A New York District's Chief Tech Officer Needs Ed-Tech Providers Who Anticipate the Concerns of His District, and of Its Parents

By Michelle R. Davis

Gerald Crisci, the chief tech and innovation director for the Scarsdale, N.Y., school district, needs companies to help him on tangled issues that extend from data privacy to pricing.

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Exclusive Data
July 12, 2019

Which Products Give District Leaders the Biggest Sticker Shock?

We Asked K-12 Administrators About the Products They Reject Because of Cost

By Holly Yettick
July-Exclusive-Data-sticker-shock-Getty

An EdWeek Market Brief survey looks at which types of academic resources, by subject area, K-12 buyers are most likely to reject because of price concerns.

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  • Texas District Seeking Credit Recovery System, North Carolina District Looking for Literacy Materials
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Upcoming Webinar: How to Establish Trust With—and Not Antagonize—School Districts During COVID

In this webinar, we will discuss recent survey insights on what districts want from their FIRST meeting with a company during COVID, how districts pare down the list of companies they’re considering hiring, and more.

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