An award-winning superintendent talks about the problems he has encountered working with education companies, such as lack of responsiveness and poor customization.
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Tune in to an EdWeek Market Brief Twitter chat on Tuesday, May 23 at 8 p.m. EST, using the #TechTitansChat hashtag, for more information about the exclusive story and survey.
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
The tech provider has lost traction in the market for K-12 operating systems to Google, which also produces the popular G Suite classroom platform.
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
Miami-Dade schools chief Alberto M. Carvalho talks about what he wants from vendors, and why his district takes a methodical approach to big ed-tech projects.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.