SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
The tech provider has lost traction in the market for K-12 operating systems to Google, which also produces the popular G Suite classroom platform.
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
Miami-Dade schools chief Alberto M. Carvalho talks about what he wants from vendors, and why his district takes a methodical approach to big ed-tech projects.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
An Education Week Research Center survey offers insights on why school districts put forward requests for proposals that don’t result in them buying anything.
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
Gary Appenfelder, director of purchasing for the Nashville school system, talks about why the district is requiring vendors that handle students’ personally identifiable data to carry cyber insurance.
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.