Award-Winning Superintendent Talks About Pricing 'Pain Points,' PD Problems, Evaluating Products
An award-winning superintendent talks about the problems he has encountered working with education companies, such as lack of responsiveness and poor customization.
The Master-Educators Are Key Players in Implementing Technology in School Systems
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Student Access to Digital Tools, Need for Teacher PD Also Big Concerns
Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.
Tune in to an EdWeek Market Brief Twitter chat on Tuesday, May 23 at 8 p.m. EST, using the #TechTitansChat hashtag, for more information about the exclusive story and survey.
Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
The tech provider has lost traction in the market for K-12 operating systems to Google, which also produces the popular G Suite classroom platform.
The Technology for Education Consortium calculated that some districts paid a price that is 20 to 40 percent higher than other school systems for the same hardware and software.
Vendors Should Be Prepared to Answer Specific Questions About Product Price
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
Analysis of Districts in 15 States Offers Lessons for Education Companies
It’s that time of year when districts that receive federal Title I or discretionary funds can get a sudden influx of money. How do vendors respond, and how should they?
Actionable K-12 intel for business leaders powered by data and original research you can trust.