Smart Vendors Can Tailor Product Development, and PD, to Meet Educators' Demands
A academic scholar who trains future K-12 educators offers advice to vendors on how they can design products and professional development to address teachers’ tech needs and fears.
WestEd Plans to Commercialize a Formative-Assessment Course After Pilot's Success
Seven states recently took part in a major, extended-length online professional development course for teachers. The results dispel the notion that long-term online PD doesn’t work — and the findings have potentially big implications for schools and vendors.
Leading Scholar Says K-12 Companies Need Data, Cognitive Science to Develop Effective Products
Ken Koedinger, a professor of human-computer interaction at Carnegie Mellon University, talks about the challenges facing developers of adaptive-learning products.
District, School Leaders Weigh Options When They See How Software Is Actually Being Used
What happens when schools realize that much of the digital content they’re paying for has been underutilized—or untouched—in classrooms?
The Decision Requires the Smarts and Data to Look Beyond Short-Term Gains
Russell “Rusty” Greiff, the managing director of education ventures at the incubator and seed fund 1776, outlines how to make a smart ‘pivot’ to a new business model.
Policies Vary, But Vendors Could Face Decisions on Pricing, Marketing Strategy
Dozens of states have approved or considered legislation toughening students-data privacy laws, and those policies are likely to have an effect on the strategic decisions and product development of ed-tech providers.
Despite Uncertainty of 'Brexit,' U.K. School Market Holds Appeal for Foreign Companies, Analyst Says
Ed-tech businesses interested in opportunities within the U.K. should not be deterred by the recent Brexit vote, says Ian Fordham, CEO of Edtech UK.
In-House Data Experts Can Play a Vital Role in the Design and Success of Ed-tech Companies' Products and Services
Education company leaders should put a high priority on analytics skills, communication competence, and education smarts when looking for an in-house data scientist.
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
If you’re an ed-tech startup, when school is out for the summer usage of your product may dramatically slump. Use creative methods to keep educators interested in your product over the break.
Actionable K-12 intel for business leaders powered by data and original research you can trust.