K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Educators often seek out vendor-provided data to learn about ed-tech tools, but they are unlikely to trust research vendors provide, a new study finds.
One of the Biggest Lessons Learned Is to Involve the End User From the Beginning
One of the biggest lessons learned is to involve the end user from the beginning of the process, asking educators the key questions they need the data to answer.
Ed-tech providers and educators need to be able to answer three basic questions to prove that an ed-tech product works, a panel agreed.
Teachers and students will have more ed-tech tools that use artificial intelligence in coming years, and the AI market is expected to skyrocket.
Three K-12 Leaders Roamed The Floor, and Brought Back These Candid Reviews
EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.
An effort to bring artificial intelligence to Edmodo and Scholastic customers is billed as having the potential to improve students’ learning outcomes and “personalize” learning.
A program run by the State Educational Technology Directors Association introduces companies to state ed-tech leaders to offer insights into the K-12 market.
Learning games and data dashboards are trending in the 21 awards from the U.S. Education Department’s Small Business Innovation Research program.
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