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Tag: Product Research

Analyst's View
Sept. 5, 2018Sept. 5, 2018

Lessons From a Calif. Nonprofit’s Work Connecting Businesses With Educators

K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap

By Michele Molnar
MB-September-Analysts-View-CUE-Getty

This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.

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Analyst's View
Aug. 24, 2018Aug. 27, 2018

Best-Selling Author Daniel Pink On What It Takes for Salespeople to Succeed in K-12

Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps

By Michele Molnar
MB-Analyst-View-Aug-23

Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.

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Marketplace K-12
Aug. 21, 2018Aug. 21, 2018

Tech-Savvy Educators Often Use Vendors’ Info to Find Ed-Tech, But Doubt Their Research, Study Says

By Michele Molnar

Educators often seek out vendor-provided data to learn about ed-tech tools, but they are unlikely to trust research vendors provide, a new study finds.

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K-12 Insider
Aug. 2, 2018Aug. 9, 2018

Atlanta’s Data Strategists Offer Valuable Insights for Education Companies

One of the Biggest Lessons Learned Is to Involve the End User From the Beginning

By Michele Molnar
MB_K12Insider-Dashboard

One of the biggest lessons learned is to involve the end user from the beginning of the process, asking educators the key questions they need the data to answer.

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Marketplace K-12
July 25, 2018July 26, 2018

The 3 Questions Researchers Want Educators to Ask About Ed-Tech

By Michele Molnar

Ed-tech providers and educators need to be able to answer three basic questions to prove that an ed-tech product works, a panel agreed.

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Marketplace K-12
July 10, 2018July 11, 2018

K-12 Artificial Intelligence Market Set to Explode in U.S. and Worldwide by 2024

By Michele Molnar

Teachers and students will have more ed-tech tools that use artificial intelligence in coming years, and the AI market is expected to skyrocket.

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Market Trends
June 29, 2018July 20, 2018

10 Products That Cut Through the Noise at ISTE, and What It Means for Vendors

Three K-12 Leaders Roamed The Floor, and Brought Back These Candid Reviews

By Michele Molnar
MB-June-Market-Trends-June-28-2B

EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.

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Marketplace K-12
June 27, 2018

IBM to Partner With Scholastic, Edmodo on Artificial Intelligence

By Michele Molnar

An effort to bring artificial intelligence to Edmodo and Scholastic customers is billed as having the potential to improve students’ learning outcomes and “personalize” learning.

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Marketplace K-12
June 6, 2018July 24, 2018

Emerging Education Companies Connecting With State Ed-Tech Directors

By Michele Molnar

A program run by the State Educational Technology Directors Association introduces companies to state ed-tech leaders to offer insights into the K-12 market.

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Marketplace K-12
June 1, 2018June 1, 2018

I.E.S. Awards $8.4 Million to Ed-Tech Businesses to Develop, Test Products

By Michele Molnar

Learning games and data dashboards are trending in the 21 awards from the U.S. Education Department’s Small Business Innovation Research program.

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