EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.
4 Examples of How Artificial Intelligence Is Reshaping the K-12 Market
Companies Are Refining Products Focused on Social-Emotional Learning, Personalized Academic Support, and Even Building Management
Companies have already brought artificial intelligence into education products focused on student well-being, math instruction, personalized academic pathways, and even building maintenance.
Tips for Breaking Down Silos Within Education Companies
Vendors Benefit From Arranging Structured Conversations That Bring Together Teams Focused on Content, Sales, Implementation, and Product Development
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.
What Kinds of Product Testimonials Influence K-12 Educators?
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
ISTE and Project Unicorn today released a guide to give teachers and administrators direction and examples of how districts can make better decisions around selecting ed tech.
Officials from Oregon’s Center on Teaching and Learning, and the company, Catapult Learning, say their arrangement could serve as a model for public-private partnerships.
The Iowa City, Iowa-based nonprofit has made its latest in a string of acquisitions and investments, snapping up Knovation, a company focused on content curation.
6 Tips for Making Education Products Accessible for Students With Disabilities
Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts
K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.
Why Pilot Tests of K-12 Products Go Off the Rails in Districts
Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Will Learning Science Reshape K-12 Personalized Learning Products?
Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts
Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.