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Tag: Product Research

Market Trends
March 7, 2019March 23, 2019

What Kinds of Product Testimonials Influence K-12 Educators?

Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say

By Pamela Martineau
MB-Mar-6-Market-Trends

EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.

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Marketplace K-12
March 6, 2019March 6, 2019

New Buying Guide Aims to Show Educators How to Improve Ed-Tech Purchasing

By Michele Molnar

ISTE and Project Unicorn today released a guide to give teachers and administrators direction and examples of how districts can make better decisions around selecting ed tech.

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Marketplace K-12
Jan. 18, 2019

University of Oregon Ed. Research Lab Partners With Company to Ramp Up Product Reach

By Sean Cavanagh

Officials from Oregon’s Center on Teaching and Learning, and the company, Catapult Learning, say their arrangement could serve as a model for public-private partnerships.

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Marketplace K-12
Dec. 21, 2018March 16, 2021

Assessment Company ACT, Touting Broader Mission, Acquires Knovation

By Sean Cavanagh

The Iowa City, Iowa-based nonprofit has made its latest in a string of acquisitions and investments, snapping up Knovation, a company focused on content curation.

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Analyst's View
Dec. 14, 2018March 16, 2021

6 Tips for Making Education Products Accessible for Students With Disabilities

Companies That Are Creative About Solutions and Follow Available Guidelines Can Help Themselves and School Districts

By Sean Cavanagh
MB-Dec12-AnalystsView-product-design-product-development-features-customization-Getty

K-12 companies can take a variety of steps to make sure their products meet the needs of students with disabilities and satisfy K-12 districts and federal law.

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Market Trends
Nov. 2, 2018March 17, 2019

Why Pilot Tests of K-12 Products Go Off the Rails in Districts

Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support

By Sean Cavanagh
Market-Trends-Test-Pilot-Trial-Runs-products-Getty

Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.

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Analyst's View
Sept. 20, 2018March 16, 2021

Will Learning Science Reshape K-12 Personalized Learning Products?

Look for Advances in Measurement, Psychometrics to Influence Adaptive, Algorithm-Driven Learning, an ACT Research Chief Predicts

By Sean Cavanagh

Applying “computational psychometrics” to efforts to personalize learning can help ed-tech companies create better products to meet student and teacher needs, says Alina von Davier.

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Analyst's View
Sept. 5, 2018Feb. 10, 2022

Lessons From a Calif. Nonprofit’s Work Connecting Businesses With Educators

K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap

By Michele Molnar
MB-September-Analysts-View-CUE-Getty

This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.

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Analyst's View
Aug. 24, 2018Feb. 10, 2022

Best-Selling Author Daniel Pink On What It Takes for Salespeople to Succeed in K-12

Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps

By Michele Molnar
MB-Analyst-View-Aug-23

Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.

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Marketplace K-12
Aug. 21, 2018March 16, 2021

Tech-Savvy Educators Often Use Vendors’ Info to Find Ed-Tech, But Doubt Their Research, Study Says

By Michele Molnar

Educators often seek out vendor-provided data to learn about ed-tech tools, but they are unlikely to trust research vendors provide, a new study finds.

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