When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
What’s the homework that K-12 companies need to do on school districts before pitching them on products? Join our Tuesday, Aug. 21 EdWeek Market Brief webinar for insights.
To create a conference that works for attendees and vendors, use these suggestions from an experienced entrepreneur and conference-goer.
A multinational private company that provides language training and educational tours is the main sponsor of a team competing in the Tour de France.