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Tag: Sales / Marketing

Marketplace K-12
July 13, 2018July 16, 2018

Watching the Tour de France, and Wondering, ‘What Is EF Education First?’

By Michele Molnar

A multinational private company that provides language training and educational tours is the main sponsor of a team competing in the Tour de France.

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The Startup Blog
Opinion June 19, 2018March 16, 2021

Create a Product Advocate Program to Gain a Community of Champions

By Monica Brady-Myerov

Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.

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K-12 Insider
June 15, 2018Feb. 10, 2022

Recommendations and Relationships With Vendors Matter in ‘Onerous’ Procurement Process

Washington District Superintendent Relies on Referrals, Team Feedback

By Michele Molnar
MB-June-K-12-Insider-budget-pressures-Susan-Entfield-Getty

Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.

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Market Trends
June 6, 2018

Set and Communicate Realistic Expectations to Win and Retain K-12 Business

Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back

By Michelle R. Davis
MB-Market-Trends-5.30-Misleading

K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.

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Marketplace K-12
April 12, 2018Feb. 10, 2022

K-12 Teachers’ Receptiveness to Email Marketing On the Rise, Analysis Finds

By Michele Molnar

In the first six months of 2017, just over 6.8 percent of K-12 teachers opened marketing emails, up from 5.5 percent in all of 2016.

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Marketplace K-12
March 21, 2018Feb. 10, 2022

First Ed-Tech Trade Mission by U.S. Government Will Travel to Latin America

By Michele Molnar

Businesses that sell technology and education services in the U.S. are being invited to apply for a June trade mission to Colombia and Peru.

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Marketplace K-12
March 4, 2018March 16, 2021

Live From Austin: Follow Our Coverage From SXSWedu

By Sean Cavanagh
SXSWedu

The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.

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Marketplace K-12
Feb. 26, 2018March 2, 2018

K-12 Publishers’ Sales Slip, But States’ Buying Cycles May Be to Blame

By Sean Cavanagh

Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.

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Analyst's View
Feb. 1, 2018March 16, 2021

What Follett Looks For in Partnering With Education Companies

The Major K-12 Provider's Access to Schools and Libraries Means It's in High Demand

By Sean Cavanagh
MB-Jan-2018-Analysts-View-cooperation-GETTY

Senior Vice President Britten Follett describes her company’s ability to reach schools and libraries—and what it wants in return from potential business partners who want to tap into its networks.

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Analyst's View
Jan. 25, 2018Feb. 10, 2022

What K-12 Educators Want from Webinars

Practical PD Strategies and Cognitive Research Resonate, Says a Seasoned Pro. Abstract Topics Don't.

By Michele Molnar
MB-Jan-2018-Analysts-View-3-GETTY

The founder and CEO of edWeb.net shares her insights about what it takes to put on winning webinars for educators.

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