District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.
Hal Friedlander, the former chief information officer of the nation’s largest school district, talks about how new and emerging digital providers can compete with established players for K-12 contracts.
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.
Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.