Educators Are Looking for References to Certain Key Concepts in the New Federal Law
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Providers Trying to Break Through Would Be Wise to Join Forces With Other Vendors, One Expert Says
Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.
Consider Sharing Financial Risks and Hiring Former Educators, a Top K-12 Tech Expert Recommends
Hal Friedlander, the former chief information officer of the nation’s largest school district, talks about how new and emerging digital providers can compete with established players for K-12 contracts.
Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Two educators outline the reasons why they do and do not choose certain ed-tech products
Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
Cultural Differences, Exchange Rates, Pricing, and Reseller Relationships Are All Key Factors to Understand
To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.
Companies can gain insights about K-12 systems' priorities by knowing their history
Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.
Companies can take simple, low-cost steps to assess academic impact and engagement
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.
Actionable K-12 intel for business leaders powered by data and original research you can trust.