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Tag: Sales / Marketing

Analyst's View
Jan. 25, 2018Feb. 10, 2022

What K-12 Educators Want from Webinars

Practical PD Strategies and Cognitive Research Resonate, Says a Seasoned Pro. Abstract Topics Don't.

By Michele Molnar
MB-Jan-2018-Analysts-View-3-GETTY

The founder and CEO of edWeb.net shares her insights about what it takes to put on winning webinars for educators.

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K-12 Insider
Jan. 5, 2018Feb. 10, 2022

Enlisting School Librarians to Champion Your Educational Product

School Media Specialists Can Link Companies With Classroom Educators

By Michele Molnar
MB-Jan-2018-K-12-Insider-1

Looking for an avenue to reach teachers? Librarians might be key to making connections between your product and the people most likely to use it in a school.

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Exclusive Data
Jan. 5, 2018March 2, 2018

What Homework on Districts Should Vendors Do to Impress K-12 Buyers?

Companies Help Themselves By Knowing Key District Priorities -- and Facts

By Holly Yettick
MB-Jan-2018-Exclusive-Data-1

Sales people can show district buyers they’ve done their homework by demonstrating an understanding of a district’s long-term academic vision and goals.

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Fundamentals
Dec. 28, 2017March 16, 2021

What Articles Did Market Brief Readers Like the Most in 2017? Here’s a Look at Our Top 10

Rising Influence of Big Tech Companies, Success Traits of Sales Reps, and Personalized Learning Were Popular

By Sean Cavanagh
MB_Jan-Fundamentals

Many of the most popular EdWeek Market Brief stories in 2017 drew from the steady flow of exclusive surveys we conducted of K-12 leaders.

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Marketplace K-12
Nov. 27, 2017Feb. 10, 2022

Scholastic Education Revamps Its Executive Leadership Team

By Michele Molnar

After a recent decline in quarterly revenues, Scholastic Education overhauling its executive team and boosting its sales force.

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Marketplace K-12
Nov. 13, 2017Nov. 13, 2017

Canadian Publisher Nelson, Houghton Mifflin Harcourt Strike Deal on Distribution

By Sean Cavanagh

The big Canadian publisher Nelson has reached a deal with Houghton Mifflin Harcourt to distribute the American company’s materials across Canada.

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Marketplace K-12
Nov. 2, 2017Nov. 9, 2017

Webinar Offers Keys for Ed. Companies to Make it in Foreign Markets

By Sean Cavanagh

On Nov. 17 at 11 a.m. ET, EdWeek Market Brief will host a webinar looking at keys for school vendors trying to find resellers and partners in foreign markets.

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Exclusive Data
Oct. 20, 2017

U.S. District Leaders: Steps Foreign Companies Must Take to Get Their Business

Exclusive Survey Shows That Customization and Evidence of American Success Can Provide an Edge

By Holly Yettick
Market-brief-Exclusive -data-factoid-International-obstacles_Copyright-Getty

A majority of U.S. district leaders say it’s unlikely they would buy from a foreign company, a survey shows. But some strategies can help those vendors.

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Market Trends
Oct. 20, 2017March 16, 2021

Take a Look Inside a Booming K-12 Market: the United Arab Emirates

The Country Has Hundreds of Private Schools With an Appetite for STEM Curricula, Data, and Technology

By Sean Cavanagh
market-brief-k-12-market-trends-UAE-International-schools

The United Arab Emirates is a relatively small country with a huge private school market, and a number of vendors are making their mark.

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Marketplace K-12
Oct. 19, 2017Feb. 10, 2022

Houghton Mifflin Harcourt Launches New Leadership Team

By Michele Molnar

The content and publishing giant has a new executive leadership team to respond to demands in the K-12 marketplace.

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