What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
It's Important to Ask a Number of Critical Questions Before Recruiting Advisors
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Tarek Shawki Is Now in Charge of an Education System With 21 Million Students and More Than a Million Teachers
The new minister of education in Egypt, Tarek Shawki, discusses opportunities and challenges for U.S.-based education companies, efforts to expand digital learning, and Egyptian-American relations.
How to Avoid Common Mistakes That Turn Into Missed Opportunities
More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.
District administrators voice their frustrations over companies not living up to expectations–or simply not listening to them–in on-camera interviews with EdWeek Market Brief.
Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
Actionable K-12 intel for business leaders powered by data and original research you can trust.