On Monday, Aug. 7 at 2 p.m. EST, EdWeek Market Brief will host a webinar to answer questions about the state of K-12 budgets during the 2017-18 school year.
Renaissance Learning, a major provider of assessments and other services, has named Daniel Hamburger as its new CEO.
Tips for Companies Wanting to Work With Districts on Big Capital Spending Projects
A Director of Finance and Operations Outlines the Big Mistakes That Vendors Often Make
Companies working with schools often fail to grasp the competing pressures districts face when planning big spending projects, an Oregon district finance official explains.
10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies
Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement
Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.
What Foreign Ed. Companies Think of the U.S. Market
Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains
Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.
The Canadian K-12 Market: Not a Carbon Copy of the United States
Canada's Decentralized System Creates Big Challenges for Education Companies Trying to Work in It
Canadian school officials tend to have strikingly different views of assessment, data use, and other education policies than their U.S. counterparts.
In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.
Google Gets Top Grades From K-12 Leaders for Easy Purchasing Process
Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy
An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.
Exclusive Analysis: Top 100 Social Media Influencers in the K-12 Market
Amazon Leads the List, Followed by Houghton Mifflin Harcourt, Cengage Learning, K12 Inc., and WeAreTeachers
Our exclusive research identifies the companies and organizations with the most social media influence in the K-12 market. Amazon Web Services tops the list.
What District Tech Coaches Want From K-12 Companies and Their Products
The Master-Educators Are Key Players in Implementing Technology in School Systems
Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.
Market Brief
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