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Tag: Sales / Marketing

Marketplace K-12
Oct. 9, 2017

Inside the Adult Ed. Market: A Webinar on What K-12 Providers Need to Know

By Sean Cavanagh
Ed Week Market Brief, Adult Ed Webinar, Oct. 16

On Oct. 16 at 2 p.m. Eastern, EdWeek Market Brief will host a webinar breaking down what K-12 companies need to know about the adult education market.

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The Startup Blog
Opinion Oct. 4, 2017Jan. 18, 2018

A Startup Partnership With Google to Support Active Student Listening

By Monica Brady-Myerov

When a big partnership opportunity comes along, be ready to evaluate it and dive in.

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Market Trends
Sept. 29, 2017Feb. 10, 2022

Education Companies on Inc. 5000 List Give Insider Looks at Fast Growth

30 Companies in the K-12 Market Are on This Year's List, and Some Have Seen Big Revenue Increases

By Michele Molnar
MB-August-Market-Trends-3-Getty

CEOs of some of the fastest-growing K-12 companies explain why they shared financials to get on the Inc. 5000 list, along with tips to manage accelerated growth.

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K-12 Insider
Sept. 13, 2017

Student-Data Privacy: How Parents’ Views Can Shape K-12 Companies’ Work

Common-Sense Steps Can Help Education Vendors Address Parents' Prevailing Concerns

By Sarah Schwartz
Parent concerns about data privacy

Ed-tech companies should solicit input from students and families, and clearly and prominently display their data-privacy policies, one parent advocate argues.

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Marketplace K-12
Sept. 6, 2017

Smart Social Media Strategies To Be Topic of New Webinar

By Michele Molnar
Smart Social Media Strategies IMAGE

Our Sept. 11 webinar on social media strategies for education businesses will feature two Twitter chat education leaders and one of the top social media influencers in the K-12 market.

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K-12 Insider
Aug. 31, 2017Sept. 1, 2017

An Inside Scoop on What District Leaders Want From RFP Responses

The Chief Strategy Officer for a 20,000-Student School System Explains What Works Best

By Michele Molnar
MB-August-K12-Insider-3-Getty

Education companies that want to understand how to win an RFP can gain insights from the chief strategy officer of the 20,000-student Rowan-Salisbury Schools in North Carolina.

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Exclusive Data
Aug. 24, 2017Aug. 25, 2017

11 Things Sales Reps Can Do to Win New School District Business

District Leaders Offer Tips for Initial Interactions with Company Representatives

By Holly Yettick
ExclusiveData2_CustomerService

District leaders surveyed for EdWeek Market Brief offer tips for how company representatives can optimize their initial meetings with K-12 officials.

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K-12 Insider
Aug. 24, 2017

Overhaul in Nation’s 5th-Largest District Shifts Buying Power to Schools

Clark County, Nev., Schools' Director of Purchasing Outlines What This Means for Education Companies

By Robin L. Flanigan
MB-K12Insider_ClarkCounty

The 320,000-student Clark County, Nev., district is shifting purchasing power away from the central office and putting it in the hands of individual school principals.

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Marketplace K-12
Aug. 22, 2017March 16, 2021

The Private School Market Is Overwhelmingly a Small-School Market

By Sean Cavanagh

The vast majority of private schools in the United States serve less than 300 students, data from the National Center for Education Statistics show.

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Market Trends
Aug. 18, 2017Aug. 22, 2017

Marketplace Challenge: Offering Ed-Tech PD That Works, and That Educators Want

Many Teachers More Prepared to Use Tech, Ready for Deeper Learning With It

By Michele Molnar
MB-August-Market-Trends-2

With more computing devices and ed-tech tools flowing into K-12 classrooms, teachers need increased training in how to make them meaningful in instruction, but vendors face challenges in funding.

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