Top tips for getting the most out of a decision to attend a conference by following up, contacting leads, and using social media.
A conference veteran provides insider tips to help startups get the most out of conference attendance, including around booth messaging, pitches and clothing choices.
Cultivating teachers as digital ambassadors for your startup product is a smart move that can help spread word of mouth recommendations.
Recommendations and Relationships With Vendors Matter in ‘Onerous’ Procurement Process
Washington District Superintendent Relies on Referrals, Team Feedback
Susan Enfield runs a high-profile district in Washington state, and wants you to understand what superintendents are up against in procurement.
In the startup world, every dollar counts. So is it worth it to go to a conference? Are some more important to attend than others? Here’s how to decide whether to go or not.
Set and Communicate Realistic Expectations to Win and Retain K-12 Business
Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
In the first six months of 2017, just over 6.8 percent of K-12 teachers opened marketing emails, up from 5.5 percent in all of 2016.
Businesses that sell technology and education services in the U.S. are being invited to apply for a June trade mission to Colombia and Peru.
The SXSWedu conference, a huge gathering of educators and tech entrepreneurs, runs this week, from March 5-8, and Education Week reporters will be on the scene.
Publishers’ net sales in the school market fell slightly, to $2.8 billion, during 2017, according to the Association of American Publishers.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.