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Tag: Sales / Marketing

Marketplace K-12
Aug. 7, 2017

Curious About K-12 Budgets for 2017-18? Tune in for Today’s EdWeek Market Brief Webinar

By Sean Cavanagh
Curious About K-12 Budgets for 2017-18? Check our EdWeek Market Brief's Aug. 7 webinar

On Monday, Aug. 7 at 2 p.m. EST, EdWeek Market Brief will host a webinar to answer questions about the state of K-12 budgets during the 2017-18 school year.

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Marketplace K-12
July 31, 2017July 31, 2017

Renaissance Names New CEO From Higher Ed. World

By Sean Cavanagh

Renaissance Learning, a major provider of assessments and other services, has named Daniel Hamburger as its new CEO.

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K-12 Insider
July 28, 2017March 16, 2021

Tips for Companies Wanting to Work With Districts on Big Capital Spending Projects

A Director of Finance and Operations Outlines the Big Mistakes That Vendors Often Make

By Sean Cavanagh
MB-K12-Insider-2-patience.jpg

Companies working with schools often fail to grasp the competing pressures districts face when planning big spending projects, an Oregon district finance official explains.

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Analyst's View
July 20, 2017June 10, 2019

10 Tips for Using Behavioral Psychology in Your Ed. Marketing Strategies

Expert on Human Behavior and Decisionmaking Provides Insights That Could Boost Engagement

By Michelle R. Davis
MBJuly2017-Analyst-View-2

Well-known marketing expert Nancy Harhut uses research on human behavior to develop strategies for improving company outreach, engagement, and sales.

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Analyst's View
June 29, 2017June 30, 2017

What Foreign Ed. Companies Think of the U.S. Market

Young Digital Providers in Particular View the RFP-Driven Process With Wariness, British Official Explains

By Sean Cavanagh
MBJune2017-AnalystsView-2-international

Startup ed-tech companies from Britain regard the U.S. market with wariness, partly because of the tangled RFP process used in K-12, said George Burgess, who runs a U.K. networking organization.

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Market Trends
June 15, 2017March 16, 2021

The Canadian K-12 Market: Not a Carbon Copy of the United States

Canada's Decentralized System Creates Big Challenges for Education Companies Trying to Work in It

By Sean Cavanagh
MBJune2017MarketTrends-2-Canada

Canadian school officials tend to have strikingly different views of assessment, data use, and other education policies than their U.S. counterparts.

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The Startup Blog
Opinion June 12, 2017Dec. 14, 2017

Startups Should Ask Teachers What Problems Need Solving

By Charlie Coglianese
Hammering

In the early stages of an ed-tech startup, it’s easy to get distracted from the original mission. Keep asking teachers what problem they need solved.

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Exclusive Data
June 9, 2017March 16, 2021

Google Gets Top Grades From K-12 Leaders for Easy Purchasing Process

Microsoft Seen as Reliable, Responsive, But District Leaders Say Buying From Company Not as Easy

By Holly Yettick
MBJuney2017-Exclusive-Data-1-HOMEPAGE

An exclusive survey of 400 school district leaders rates their purchasing experiences with four big technology companies: Amazon, Apple, Google, and Microsoft.

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Market Trends
June 2, 2017June 16, 2017

Exclusive Analysis: Top 100 Social Media Influencers in the K-12 Market

Amazon Leads the List, Followed by Houghton Mifflin Harcourt, Cengage Learning, K12 Inc., and WeAreTeachers

By Michele Molnar
MBJune2017-MarketTrends-Social-Media-Stars

Our exclusive research identifies the companies and organizations with the most social media influence in the K-12 market. Amazon Web Services tops the list.

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K-12 Insider
May 30, 2017June 8, 2017

What District Tech Coaches Want From K-12 Companies and Their Products

The Master-Educators Are Key Players in Implementing Technology in School Systems

By Sarah Schwartz
MBMay2017-K-12-Insider-Coaching

Companies should allow for single-classroom purchases, provide on-demand PD, and respond quickly to pilot feedback, say instructional coaches.

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