Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
Exclusive Survey of 600 Educators Finds They Want to Keep Products After Trials End
An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
EdWeek Market Brief hosts a Monday, April 24 webinar at 2 p.m. EST examining new McKinsey & Co. survey data on the characteristics of successful ed-tech salespeople.
Vendors Should Be Prepared to Answer Specific Questions About Product Price
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
What differentiates the best sales reps from the worst in the K-12 marketplace?
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
It's Important to Ask a Number of Critical Questions Before Recruiting Advisors
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
Tarek Shawki Is Now in Charge of an Education System With 21 Million Students and More Than a Million Teachers
The new minister of education in Egypt, Tarek Shawki, discusses opportunities and challenges for U.S.-based education companies, efforts to expand digital learning, and Egyptian-American relations.
How to Avoid Common Mistakes That Turn Into Missed Opportunities
More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.
Actionable K-12 intel for business leaders powered by data and original research you can trust.