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Tag: Sales / Marketing

Special Report
May 8, 2017Feb. 10, 2022

Amazon, Apple, Google, and Microsoft Battle for K-12 Market, and Loyalties of Educators

Dominant Players Revamp School Options for Digital Devices, Operating Systems, and Most Recently, Procurement

By Sean Cavanagh
Tristin Dunkerson, center, uses a VR viewer to go on a virtual field trip to a rainforest in the classroom of teacher Amanda Moore at Chapelwood Elementary in Indianapolis. Moore uses Google Expeditions for the project, and she uses a variety of Google tools to communicate and share assignments with students. — AJ Mast for Education Week

The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.

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Analyst's View
May 4, 2017June 25, 2017

Preparing Your Sales Reps to Take On the Slow-Moving K-12 Market

Learning to Identify the Key K-12 Decisionmakers Is a Challenge for Staff Pursuing Deals

By Alexa J. Henry
MBMay2017-AnalystsView-Training-01

SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.

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Exclusive Data
April 28, 2017May 2, 2017

Ed-Tech Pilots That Appeal to Teachers

Exclusive Survey of 600 Educators Finds They Want to Keep Products After Trials End

By Holly Yettick
MB-Exclusive-Data-Apr-28

An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.

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Marketplace K-12
April 11, 2017June 8, 2017

What Are the Traits of a Successful Ed-Tech Salesperson? Webinar Takes a Look

By Sean Cavanagh
Apri 24 Webinar: What Makes a K-12 Ed-Tech Company's Saleforce Succeed?

EdWeek Market Brief hosts a Monday, April 24 webinar at 2 p.m. EST examining new McKinsey & Co. survey data on the characteristics of successful ed-tech salespeople.

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K-12 Insider
April 7, 2017May 22, 2017

District Leaders Offer Insights: What They Want From Companies at Conferences

Vendors Should Be Prepared to Answer Specific Questions About Product Price

By Sarah Schwartz
MB-K12-Insider_Presentation-conferences-edtech-sales2

A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.

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Exclusive Data
April 7, 2017Jan. 22, 2018

Success Traits of the Top Ed-Tech Sales People: McKinsey & Co. Findings

What differentiates the best sales reps from the worst in the K-12 marketplace?

By Michele Molnar
MB_DataPoint_Exclusive Data-extra-SALES

How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.

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Market Trends
March 17, 2017May 11, 2017

Keys for K-12 Companies in Building and Maintaining Effective Advisory Boards

It's Important to Ask a Number of Critical Questions Before Recruiting Advisors

By Tam Harbert
leadership, governance, advise, counsel, advisory boards

Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.

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Analyst's View
March 16, 2017Feb. 10, 2022

Ed-Tech Guidelines Help Vendors Make Headway in K-12 Districts

Well-Known Accelerator Says K-12 Providers Should Pay Close Attention to Pricing and Set Clear Goals for Pilots

By Michelle R. Davis
District Education Contract guidelines

The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.

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K-12 Insider
March 10, 2017June 7, 2017

Egypt’s Education Minister Talks K-12 Business Opportunities, Ed-Tech Trends, U.S. Politics

Tarek Shawki Is Now in Charge of an Education System With 21 Million Students and More Than a Million Teachers

By Kevin Bushweller
Egypt education market opportunities

The new minister of education in Egypt, Tarek Shawki, discusses opportunities and challenges for U.S.-based education companies, efforts to expand digital learning, and Egyptian-American relations.

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Market Trends
March 9, 2017June 13, 2019

The Art of the Follow-Up: Closing the Deal After a Conference

How to Avoid Common Mistakes That Turn Into Missed Opportunities

By Malia Rulon Herman
school district contracts, closing the deal

More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.

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