Making ed tech sustainable means creating new habits among students, teachers, and school administrations.
The main selling cycle for U.S. K-12 education closes at the end of June or July. But there are still purchase orders to chase and deals to close. It’s also a great time to prepare for the next school sales season, so we’re ready when teachers and administrators return to school.
Why District Size and Location Matters When Selling to K-12 Schools
Keep in Mind That the Vast Majority of the Nation's School Districts Have Fewer Than 2,500 Students
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
Three ESSA Catchphrases Your Digital-Content Marketing Material Needs Now
Educators Are Looking for References to Certain Key Concepts in the New Federal Law
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
Is Your Company Hitting the Ed-Tech Sweet Six?
District Leaders Offer Advice on Better Meeting Their Needs
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
To Beat Out Incumbent Companies, Forge Alliances and Reach Out to PD Staff
Providers Trying to Break Through Would Be Wise to Join Forces With Other Vendors, One Expert Says
Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.
How to Get Past Districts’ Fondness for Incumbent Companies
Consider Sharing Financial Risks and Hiring Former Educators, a Top K-12 Tech Expert Recommends
Hal Friedlander, the former chief information officer of the nation’s largest school district, talks about how new and emerging digital providers can compete with established players for K-12 contracts.
How Vendors Can Weather Superintendent Turnover: Advice From Top Executives
Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Tips for Talking With, and Marketing to, Classroom Teachers
Two educators outline the reasons why they do and do not choose certain ed-tech products
Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.
U.S. Enrollment Trends in Pre-K-8: What They Mean for Your Company
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.