Faced with increasing competition from charter and private schools, the Austin, Texas, school system is launching a $350,000 marketing campaign to try to win over families.
As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.
Finding new customers can be about taking the direct approach through advertising and marketing campaigns. But sometimes growing a startup is more about being passionate and spreading the word informally through conversations at tech meetups, the coffee shop, and social events.
A launch party for startup Autism Expressed is about celebrating our progress, connecting to customers, and promoting awareness about autism.
Sometimes a banner week means big news. Sometimes a banner week literally means…