An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
EdWeek Market Brief hosts a Monday, April 24 webinar at 2 p.m. EST examining new McKinsey & Co. survey data on the characteristics of successful ed-tech salespeople.
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
The new minister of education in Egypt, Tarek Shawki, discusses opportunities and challenges for U.S.-based education companies, efforts to expand digital learning, and Egyptian-American relations.
More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.
District administrators voice their frustrations over companies not living up to expectations–or simply not listening to them–in on-camera interviews with EdWeek Market Brief.
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.