Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Educators Want Companies That Understand Why Flexibility Is a Critical Feature
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
Vendors Can Experiment With Products and Pricing, and Work With Purchasing Cooperatives
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.
Businesses Don't Need to Know Every Detail of District Policy, But They Should Grasp the Big Picture
Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
Administators' Views of Research Differ Depending on Size, Location of K-12 System
District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.
Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Actionable K-12 intel for business leaders powered by data and original research you can trust.