Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
A new Louisiana law will allow school districts large and small to band together to get the best deals on products and services.
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Making ed tech sustainable means creating new habits among students, teachers, and school administrations.
The main selling cycle for U.S. K-12 education closes at the end of June or July. But there are still purchase orders to chase and deals to close. It’s also a great time to prepare for the next school sales season, so we’re ready when teachers and administrators return to school.
Contracts with the biggest districts typically get the most attention and are the most lucrative. But the vast majority of the nation’s school districts have fewer than 2,500 students–and those systems offer terrific opportunities for companies.
District leaders place different values on seeing ESSA-focused terms like “evidence-based” and “nonacademic” factors in digital content providers’ marketing materials, a new, proprietary Education Week Research Center survey finds.
A new analysis reveals what K-12 superintendents want, and don’t want, from ed-tech providers, in terms of support, building trust with the district, and delivering high-quality produts.
Digital providers trying to land K-12 contracts over heavily favored incumbents should think about reaching out to administrators focused on professional development–not to overburdened procurement staff.
Hal Friedlander, the former chief information officer of the nation’s largest school district, talks about how new and emerging digital providers can compete with established players for K-12 contracts.