Cost, and equitable student access to digital tools, are huge factors chief technology officers and other district administrators expect to grapple with in making decisions about ed-tech adoption over the next five years.
The four major technology companies are selling into K-12 districts at a time when schools’ demands for easy-to-use tools and platforms, and “personalization,” are on the rise.
SellingtoSchools.com Creator and Leader Glen McCandless, a former Apple education manager, outlines what it takes to be a successful sales rep in the K-12 market.
An exclusive survey of 600 teachers finds they are more interested in keeping a product after a successful ed-tech pilot ends than in getting paid for testing the tool.
EdWeek Market Brief hosts a Monday, April 24 webinar at 2 p.m. EST examining new McKinsey & Co. survey data on the characteristics of successful ed-tech salespeople.
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
How ed-tech companies hire and compensate sales people is the subject of a McKinsey & Company study that also examined similarities between the education and technology industries.
Many education business make mistakes that could have been avoided in choosing advisory boards, which can play critical roles in product development, strategy, and understanding the market.
The organization that oversees the Imagine K-12 accelerator offers advice on the approaches ed-tech companies should take when doing business with K-12 schools.
The new minister of education in Egypt, Tarek Shawki, discusses opportunities and challenges for U.S.-based education companies, efforts to expand digital learning, and Egyptian-American relations.