Strong Customer Service, Relationship-Building Help Contracts Survive Changes in District Leadership
Turnover in district leadership can create big problems for companies, unless they have sound strategies for managing those personnel shifts.
Two educators outline the reasons why they do and do not choose certain ed-tech products
Two educators who are savvy users of learning technologies talk about the steps companies should take to work more effectively with teachers.
Surging Populations of Young Students Could Shape Demand for Academic, Other Content
Many Western and Southern states are projected to see dramatic surges in enrollment in pre-kindergarten through grade 8, topped by Nevada, at 27percent growth, and Arizona at 20 percent.
Cultural Differences, Exchange Rates, Pricing, and Reseller Relationships Are All Key Factors to Understand
To succeed in the international market, companies need to bridge cultural divides, grasp the nuances of currency differences, and learn to work with resellers, consultant George DeBakey tells EdWeek Market Brief.
Companies can gain insights about K-12 systems' priorities by knowing their history
Districts are overwhelmingly drawn to Chromebooks because they’re easy to manage, and school leaders tend to have mixed views on “freemium” tech products, said Anton Inglese, the chief financial officer of an Illinois school district.
Companies can take simple, low-cost steps to assess academic impact and engagement
Ed-tech companies conducting research often miss critical steps in gathering information about their products’ effectiveness, and the experiences of teachers and students using them.
California district leader wants evidence that new digital products will not create headaches for his teachers, tech staff, and students.
A California district leader explains how his system doesn’t just measure the success of ed-tech products by academic outcomes, but by ease of implementation, too.
Many Trials of Digital Learning Products Occur Too Late to Get in District Spending Plans
Many pilots of ed-tech products occur too late for K-12 systems to make district-wide purchases of those products the next academic year. How can companies overcome that timing disconnect?
Faced with increasing competition from charter and private schools, the Austin, Texas, school system is launching a $350,000 marketing campaign to try to win over families.
As a vendor, education conferences meant hawking candy and key chains. As an attendee, I had authentic conversations and interactions.
Actionable K-12 intel for business leaders powered by data and original research you can trust.