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Tag: Sales & Marketing

Exclusive Data
Jan. 26, 2017April 27, 2017

Twitter Tops Teachers’ Social Media Lists, But Other Tools in High Rotation, Too

Exclusive Survey of Educators Finds Facebook and Google Also Popular

By Holly Yettick
MB_Jan-DataInsights2-Snapshot

Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.

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Purchasing Alert
Jan. 20, 2017June 8, 2017

Marketing Consultants Sought in N.C.; Md. District Buying Middle School Math Materials

By Leo Doran

A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.

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Market Trends
Jan. 20, 2017May 11, 2017

Email Marketing: Generating Sales Leads vs. Alienating Potential Customers

Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI

By Malia Rulon Herman
MB-Jan-Market-Intel-2-v2

To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.

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Analyst's View
Jan. 19, 2017June 7, 2017

Lessons to Learn About the Design of Modern Classrooms

Educators Want Companies That Understand Why Flexibility Is a Critical Feature

By Robin L. Flanigan

Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.

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Market Trends
Jan. 13, 2017June 8, 2017

Weighing When and How to Sell to Small, Rural K-12 Districts

Vendors Can Experiment With Products and Pricing, and Work With Purchasing Cooperatives

By Sean Cavanagh
MB-Jan-Market-Intel-1

Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.

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Analyst's View
Jan. 6, 2017Sept. 26, 2023

How a White Paper Can Distinguish Your Product in K-12

By Michele Molnar
MB-Jan-Analyst-View-1

When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.

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Market Trends
Dec. 22, 2016June 7, 2017

What School Districts Mean When They Tell Companies: ‘Do Your Homework’

Businesses Don't Need to Know Every Detail of District Policy, But They Should Grasp the Big Picture

By Sean Cavanagh

Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.

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Exclusive Data
Dec. 9, 2016June 8, 2017

Districts’ Desire for Evidence Base Varies by Ed-Tech Product

Administators' Views of Research Differ Depending on Size, Location of K-12 System

By Holly Yettick
MB_DataPoint

District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.

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Exclusive Data
Nov. 22, 2016June 8, 2017

3 Mistakes Companies Make With the Former Educators They Hire

Missteps to Avoid When Using Ex-Teachers and -Administrators to Sell Digital Curriculum

By Holly Yettick
MB_DataPoint_former-educator-sales-contact2

Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.

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Market Trends
Nov. 18, 2016March 16, 2021

How Companies Can Make the Most of Education Conferences

Organizers of High-Profile K-12 Events Offer Advice, and Warn of Mistakes Vendors Should Avoid

By Malia Rulon Herman
MB_Market-Intel1_Conferences-Networking

Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.

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