How to Avoid Common Mistakes That Turn Into Missed Opportunities
More than 80 percent of sales leads generated at trade shows are not effectively followed up, according to the Center for Exhibition Industry Research.
District administrators voice their frustrations over companies not living up to expectations–or simply not listening to them–in on-camera interviews with EdWeek Market Brief.
Track Records and Trust Top the List of Advantages, According to a Survey of 200 District Leaders
Nearly nine of every ten district leaders say that incumbent vendors hold an advantage over newcomers, according to an Edweek Market Brief survey of district leaders.
Jonathan Knee talks about the big strategic mistakes many companies make in trying to serve schools
Jonathan Knee, an investment banker and Columbia Business School professor, discusses his findings on the failures and successes of education businesses.
Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
Many School Leaders Regard Email Solicitations as a Major Annoyance, But Companies See Solid ROI
To improve the effectiveness of email marketing, education companies should customize messages to specific groups and provide value such as product discounts or links to experts.
Educators Want Companies That Understand Why Flexibility Is a Critical Feature
Understanding how modern classrooms should be designed will help education companies better meet the needs of educators, two experts explain.
Vendors Can Experiment With Products and Pricing, and Work With Purchasing Cooperatives
Education companies face difficult decisions about whether to go after business in rural and small school systems, which typically offer little room to scale up.
When companies want to communicate their findings to K-12 officials, they often turn to white papers. We asked a researcher to explain the genre.
Actionable K-12 intel for business leaders powered by data and original research you can trust.