Vendors can help themselves if they know the big picture of districts’ budgets and academic needs, and the policy interests of top administrators.
District officials have very different views of the importance of judging products by their research base — depending on whether the potential purchase is an academic intervention, learning game, or ELL-focused products.
Many K-12 companies rely on former educators to help them sell products to districts. But a survey of school leaders reveals that they respond favorably when ex-teachers are deployed in specific ways.
Organizers of the biggest K-12 gatherings give their advice on how education companies can stand out, through smart planning and careful follow-up – and they offer tips on what mistakes vendors should avoid.
A new Louisiana law will allow school districts large and small to band together to get the best deals on products and services.
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
A Pennsylvania school district offers an example of how districts can negotiate discounts with education companies, in exchange for explaining the potential benefits of their products to other K-12 systems.
Making ed tech sustainable means creating new habits among students, teachers, and school administrations.
The main selling cycle for U.S. K-12 education closes at the end of June or July. But there are still purchase orders to chase and deals to close. It’s also a great time to prepare for the next school sales season, so we’re ready when teachers and administrators return to school.
Streamlining the renewal process so we can focus energy on new business for the new year.