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Tag: Sales / Marketing

Market Trends
May 13, 2020

How Companies Can Strike the Right Tone With Districts During the Coronavirus Era

K-12 Leaders and Vendors Offer Advice on How Education Providers Can Get the Tone and Substance Right

By Brian Bradley
Market-Brief-Market-Trends-April-28-Getty

The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.

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Exclusive Data
April 30, 2020May 1, 2020

Districts Are Reaching Out to Companies During COVID-19. Here’s What They Want

An EdWeek Market Brief Survey Finds That Many K-12 Officials Are Pursuing New Products

By Sean Cavanagh
MB-Exclusive-Data-April-28-Getty

An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.

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Market Trends
April 23, 2020April 27, 2020

Education Companies Are Offering Free Resources Amid the Coronavirus. How Do They Shift to Paid?

Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts

By Michelle R. Davis
Market-Brief-Market-Trends-April-20

Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.

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Market Trends
April 17, 2020April 24, 2020

Sales and Marketing During the Coronavirus: 7 Strategies for Vendors

Now's the Time to Practice Virtual Pitches, Shift Sales Staff Into New Areas, and Explore International Markets

By Michele Molnar
MB-Market-Trends-Apr-9

Sales teams needed to make major shifts thanks to coronavirus-related school closures. These tips explain how several companies approached the challenge.

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Market Trends
April 2, 2020March 16, 2021

Key Lessons From the Homeschool Market That Matter Now More Than Ever

As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents

By Michelle R. Davis
MB-Market-Trends-Apr-2

Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.

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Fundamentals
March 31, 2020March 31, 2020

Two-Minute Tip: Rewards & Risks of Product Ambassador Programs

By Michelle R. Davis

In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.

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Marketplace K-12
March 18, 2020March 24, 2020

Education Businesses Recalibrating Strategies in New Coronavirus Reality

By Michelle R. Davis
MB-Market-Trends-1-March-18

As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.

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Marketplace K-12
Feb. 7, 2020Feb. 10, 2020

Canada’s Copyright Policy Irks Ed Publishers, Who Are Pressing to Change It

By Brian Bradley

Publishers remain concerned about the ongoing statutory exclusion of educational materials from copyright protection in Canada after a recently concluded trade agreement failed to incorporate language to address the issue.

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Marketplace K-12
Jan. 22, 2020

North America Leads Growing School Furniture Market

By Brian Bradley

North America accounted for 52 percent of the $4.2 billion school furniture market in 2018, according to a report from Grand View Research.

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Marketplace K-12
Jan. 8, 2020Jan. 9, 2020

Big Digital Learning Firm Weld North Gobbles Up Another Education Company, LearnZillion

By Michelle R. Davis

Weld North is expanding from offering supplemental academic resources to core curriculum through the acquisition of LearnZillion. The firm has acquired a number of education companies in recent years.

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Upcoming Webinar: How to Establish Trust With—and Not Antagonize—School Districts During COVID

In this webinar, we will discuss recent survey insights on what districts want from their FIRST meeting with a company during COVID, how districts pare down the list of companies they’re considering hiring, and more.

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