Vendors Who Learn to Closely Read the Blueprints for Change Gain Key Insights
Strategic plans offer key insights into districts’ goals and long-term vision, but a surprising number of vendors ignore them.
An EdWeek Market Brief Survey Asked K-12 Leaders About The Advice They Seek on Products
In a new survey, EdWeek Market Brief asked district administrators which of their K-12 peers strongly influence their view of company products.
An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes
An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.
What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?
The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.
K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing
![Woman_Juggling_GettyImages-1268284668 [Converted]](https://marketbrief.edweek.org/wp-content/uploads/2022/02/MB_K12buying-report-WP-880x494.jpg)
A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.
An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches
A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.
Nearly two years into the pandemic, staffing shortages have kept many districts in “crisis mode.” Some companies are figuring out creative ways to ease the burden.
An EdWeek Market Brief survey finds that district officials respond most favorably to former educators working for companies when those ex-educators are helping with PD and support.
An EdWeek Market Brief Asked K-12 Officials About How They Select Providers of Academic Intervention
An EdWeek Market Brief survey asked K-12 officials about the key features they want from providers of academic interventions for students.
Four Investors Break Down How They Choose to Place Bets on Education Companies
Four venture capitalists focused on education tell EdWeek Market Brief about pitches from companies that made them want to invest, and others that made them stay away.
Actionable K-12 intel for business leaders powered by data and original research you can trust.