The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.
What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12’s 10 most popular blog posts over the past year.
In Judging Instructional Products, Educators Have This Message: Show Us Your Evidence
District Leaders and Teachers Look for Resources With a Research Base Behind Them, Survey Finds
Evidence of effectiveness is by far educators’ number 1 priority when it comes to the instructional products marketed to their districts and schools, new survey shows.
The New Skills Education Companies Want in Top Executives
The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand
The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.
Tips for Meeting the ELL Curriculum and PD Needs of a Large School District
The Charlotte-Mecklenburg System Is Looking for Better Content for Its Diverse Population
Charlotte “Nadja” Trez, executive director of English learner services for the 147,000-student Charlotte- Mecklenburg schools, says districts like hers need demanding content for ELLs, scaffolded to different language levels.
Sales Strategy Experts Lay Out Successful Paths to K-12 District Connections
Steer Away from In-Your-Face Tactics: 'Aggressive Sales People Will Fail in This Business'
Too many salespeople in the K-12 market are overly aggressive and fail to recognize the benefits of softer-touch approaches to working with districts.
Why Pilot Tests of K-12 Products Go Off the Rails in Districts
Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?
Survey Spells Out the Messages Leaders Need to Hear From Those Educators
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Tips for Winning New Clients and Expanding Your Footprint in the K-12 Market
Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
How a District Leader and Blended Learning Expert Evaluates Ed-Tech Products
The Director of Blended Learning for a 7,500-Student District Talks About What It Takes to Win School Business
When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.