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Tag: Sales / Marketing

Fundamentals
May 26, 2022May 31, 2022

Two-Minute Tip: 3 Pointers for Reading a District Strategic Plan

By Emma Kate Fittes
How School Districts will spend E-rate money

In this video, EdWeek Market Brief Staff Writer Emma Kate Fittes talks about what vendors need to look for when they read the key district academic and financial blueprints.

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Exclusive Data
May 5, 2022June 30, 2022

Educators Don’t Feel Prepared to Buy Ed Tech. That Has Implications for Vendors

EdWeek Market Brief's Survey Reveals Shortcomings in How Teacher Colleges Help Educators Become Smart Consumers

By Emma Kate Fittes
MB-Exc-Data-May-4

An EdWeek Market Brief survey finds that teacher prep programs fail to get aspiring educators ready to evaluate, purchase, and implement ed tech.

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Market Trends
April 29, 2022

5 Tips for Using a School District Strategic Plan to Your Advantage

Vendors Who Learn to Closely Read the Blueprints for Change Gain Key Insights

By Emma Kate Fittes
target-1127104458-02

Strategic plans offer key insights into districts’ goals and long-term vision, but a surprising number of vendors ignore them.

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Exclusive Data
March 30, 2022

Testimonials From These District Sources Matter the Most to K-12 Buyers

An EdWeek Market Brief Survey Asked K-12 Leaders About The Advice They Seek on Products

By Emma Kate Fittes
MB-Data-audience-032822-GettyImages-1312316578

In a new survey, EdWeek Market Brief asked district administrators which of their K-12 peers strongly influence their view of company products.

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Exclusive Data
March 17, 2022March 18, 2022

Why Education Company Email Messages Resonate – or Fall Flat

An Edweek Market Brief Survey Asked K-12 Officials About the Most Effective Company Messages Hitting Their Inboxes

By Emma Kate Fittes
MB-Data-Emails-031622-GettyImages-1170828052

An EdWeek Market Brief survey asked district administrators what it takes for a new vendor to break through the noise in their inboxes.

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Market Trends
March 10, 2022June 30, 2022

After a Two-Year Wait, In-Person Education Conferences Are Roaring Back to Life

What Does the SXSWedu Event Signal for the Resurgence of Big Face-to-Face Events?

By David Saleh Rauf
MB-Trends-030822-Conferences-GettyImages-171592241

The SXSWedu conference offered a preview of how big in-person gatherings will play out, as COVID restrictions lift and education companies seek out networking opportunities.

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Special Report
Feb. 25, 2022June 30, 2022

Special Report: School District Purchasing Outlook for 2022-23

K-12 Buying Plans, Market Conditions, and Shifting Demands for Products, Sales and Marketing 

By Sean Cavanagh
Woman_Juggling_GettyImages-1268284668 [Converted]

A new EdWeek Market Brief special report looks at key district purchasing priorities, and which sales and marketing techniques are working or falling flat.

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Exclusive Data
Feb. 24, 2022Feb. 25, 2022

When Districts Fail to Take Vendors Seriously, These Are the Biggest Reasons

An EdWeek Market Brief Survey Reveals K-12 Officials Biggest Peeves With Company Pitches

By Sean Cavanagh
MB-Exc-Data-Feb-23

A pair of EdWeek Market Brief surveys reveal that the district RFP process has returned to normal, but that K-12 officials are turned off by various vendor behaviors.

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Market Trends
Feb. 24, 2022Feb. 24, 2022

Districts Face a Staffing Crisis. Here’s How Companies Are Trying to Help

By Emma Kate Fittes
Virus Outbreak Substitute Teachers

Nearly two years into the pandemic, staffing shortages have kept many districts in “crisis mode.” Some companies are figuring out creative ways to ease the burden.

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Marketplace K-12
Feb. 10, 2022

Do Former Educators Working With Companies Form Stronger Bonds With Districts?

By Emma Kate Fittes
MB-Exclusive-Data-Jan-28

An EdWeek Market Brief survey finds that district officials respond most favorably to former educators working for companies when those ex-educators are helping with PD and support.

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