Skip to content
  • About
  • Log In
  • Join Now

Edweek Market Brief

Menu
  • MB Summit Oct. 25-27
  • Data & Analysis
    • Market Trends
    • Exclusive Data
    • K-12 Insider
    • Special Reports
    • Purchasing Alerts
    • Analyst’s View
  • Events & Webinars
    • Member Briefings
    • Webinars
    • Past Event: Breakfast Briefing @ BETT UK
    • * Free 2022 Trends Briefing *
  • Topics
    • Education Market
    • Sales & Marketing
    • Financing & Investment
    • Product Research & Development
    • Business Strategies
    • Meeting District Needs
    • Regulation & Policy
    • More Topics >>
  • More
    • edBiz Newsletter
    • Marketplace K-12
    • Fundamentals
    • Market Brief ON
  • About

Tag: Sales & Marketing

Analyst's View
May 19, 2021May 26, 2021

The Critical Role Managers Play in Preventing Employee Burnout

Education Company Leaders 'Need to Dig Deeper' in Supporting Workers, Says Author Jennifer Moss

By Robin L. Flanigan
MB Analyst-burnout-05192021-GettyImages-1285380182

Managers need to be able to recognize when employees are being pushed to the limits and be aware of their own biases, says Jennifer Moss, an author and an award-winning journalist.

Continue

Exclusive Data
May 14, 2021May 20, 2021

When Buying Classroom and Formative Assessments, Districts Listen to These People First

An EdWeek Market Brief Survey Examines Which District Officials Have the Most Say Over Buying Classroom Assessments

By Sean Cavanagh
MB Data-influence-05122021-GettyImages-837582742

An EdWeek Market Brief survey looks at which district and school leaders shape buying decisions on the critical instructional tools.

Continue

Market Trends
April 30, 2021Feb. 10, 2022

Why District Leaders Tap Into Discretionary Spending Powers, Outside of RFPs

School Systems Have Been Forced to Make Quick Decisions About Desperately Needed Products

By Robin L. Flanigan
MB-MT-Spending-Apr282021-GettyImages-476845966

Districts are using emergency spending authority to purchase a broader array of products than they did during pre-COVID days, according to vendors.

Continue

Marketplace K-12
April 8, 2021Feb. 10, 2022

A Window Into Ed-Tech Marketing Strategies During the Pandemic

By David Saleh Rauf
How is COVID affecting ed-tech marketing?

Ed-tech firms across Europe mostly decreased their marketing budgets or kept them flat during the pandemic, holding back on aggressive new ad campaigns during a historical period of business uncertainty, a new analysis finds.

Continue

K-12 Insider
April 1, 2021April 28, 2021

A Superintendent Who’s Been in the Private Sector Has Advice for Companies

An Oregon School District Leader Talks About Needs in PD, English-Language Services, and More

By Jacqueline Renfrow

Oregon superintendent Katrise Perera brings a distinct perspective to her interactions with vendors, having formerly served in a key role at a major education company.

Continue

Exclusive Data
March 30, 2021April 1, 2021

Are Education Journalists Ignoring Your Pitches?

A New Study Helps Explain Why, and What Education Companies Can Do About It

By Holly Yettick
MB-Exclusive-Data-March-25-21

Reporters covering education have little trust in education companies, compared to other sources of information, a survey of news industry scribes finds.

Continue

Marketplace K-12
Feb. 17, 2021Feb. 17, 2021

Global Spending on Virtual Reality, AI in Education Poised to Skyrocket, Report Says

By Brian Bradley

Spending on artificial intelligence in education will rise from $800 million to $6.1 billion over the next four years, according to projections from HolonIQ.

Continue

Exclusive Data
Feb. 12, 2021Sept. 27, 2023

What Causes Districts to Make the Leap From Free to Paid Products?

An EdWeek Market Brief Survey Reveals Different Factors Motivating the Switch

By Sean Cavanagh
MB-Exclusive-Data-Feb-11

An EdWeek Market Brief survey asked district administrators about the factors that led them to agree to pay for products vendors had previously offered at no cost.

Continue

Analyst's View
Jan. 21, 2021Jan. 26, 2021

How One Education Company Took Customers From Free to Paid Products

A Newsela Executive Talks About Shifting Away From COVID-Era Pricing

By Malia Rulon Herman
MB-Analysts-View-Jan-21

Newsela Chief Marketing Officer Adriel Sanchez breaks down how the company arranged free access to its products during COVID and why it saw professional development as so important.

Continue

Exclusive Data
Dec. 10, 2020Dec. 11, 2020

What Districts Want From Their First Meeting With an Education Company

EdWeek Market Brief Surveyed District Officials About What Shapes Their Initial Virtual or In-Person Impressions

By Sean Cavanagh
MB-Exclusive-Data-Dec-10

EdWeek Market Brief surveyed district and school leaders about the topics they want discussed in an initial meeting with a company that will lead to a second meeting.

Continue

Posts navigation

Previous 1 2 3 4 5 6 7 8 … 21 Next
Edweek Market Logomark

Market Brief

Actionable K-12 intel for business leaders powered by data and original research you can trust.

Schedule a Tour

Recent Posts

  • Illinois District to Purchase Math Intervention Program; Calif. System Needs Online Literacy Materials
  • Will New Net Neutrality Rules Benefit Ed-Tech Vendors and Districts?
  • K-12 Dealmaking: Shaq leads EdSoma’s Seed Round; eDynamics Learning Acquires CTE Platforms
  • When Districts Say They Value ‘Research,’ What Do They Mean?
  • Illinois District Needs Professional Development for Administrators; Pa. System Looks for Virtual Tutoring

Sign up for Market Brief Alerts

Follow Market Brief

  • twitter Twitter
  • linkedin Linkedin
  • RSS

Edweek Market Brief

K-12 Intel for Business Leaders

Schedule a Tour Join Now

Sign up for our Market Brief Alerts

  • Terms of Use
  • Privacy Policy
  • Membership Agreement
  • Member Benefits
  • Education Week
  • About
  • Contact
  • Twitter
  • LinkedIn
  • RSS

© 2023  Editorial Projects in Education, Inc.

6935 Arlington Road, Bethesda MD 20814 - 1-800-346-1834

Schedule a Tour

Join Now

[MESSAGE]

Log In

ERROR: Invalid Credentials. Lost your password?

Lost your password?