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Tag: Sales & Marketing

K-12 Insider
Sept. 25, 2020June 30, 2022

A Superintendent Talks About How Vendors Can Get the Relationship Right

Gustavo Balderas, Named the 2020 Superintendent of the Year, Is Trying to Guide a District Through the Trials of the COVID Era

By Sean Cavanagh
MB-K-12-Insider-Sep-24

Gustavo Balderas, named national superintendent of the year this year, looks for companies that can offer flexibility, and continuity amid change.

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Market Trends
Aug. 21, 2020Sept. 23, 2020

How Will COVID-19 Permanently Alter the Education Market?

Tactics in Professional Development, Sales, and Other Areas Have Gone Through Major Shifts

By David Saleh Rauf
MB-Market-Trends-Aug-20

Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.

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Market Trends
July 30, 2020June 30, 2022

How to Approach International Education Markets in the Coronavirus Era

Many Countries Have Launched Ambitious Digital Programs, Even Amid Economic Pain

By David Saleh Rauf
MB-Market-Trends-July-16

Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.

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Analyst's View
July 23, 2020July 24, 2020

Education Marketing During COVID-19: Winning With Behavioral Science

Understanding How Districts Will Respond to Pricing Models and Messaging Is Critical

By Brian Bradley
MB-Analysts-View-July-232

Marketing guru Nancy Harhut talks about how education companies can apply behavioral and social science principles in their outreach to school district clients.

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Analyst's View
July 2, 2020July 2, 2020

New Education Regulations in China: Roadblocks or Speedbumps for Companies?

A Top Adviser to Companies Working in the Asian Nation Offers Guidance on the Complex Market

By Brian Bradley
MB-Analysts-View-July-2

A top adviser to the British Chamber of Commerce in China explains how new regulations will affect foreign education companies, and how they can navigate the market.

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Market Trends
May 13, 2020

How Companies Can Strike the Right Tone With Districts During the Coronavirus Era

K-12 Leaders and Vendors Offer Advice on How Education Providers Can Get the Tone and Substance Right

By Brian Bradley
Market-Brief-Market-Trends-April-28-Getty

The time that districts can devote to vendor meetings during COVID-19 is precious. Here are four tips for how companies can give districts the substance and tone they want.

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Exclusive Data
April 30, 2020May 1, 2020

Districts Are Reaching Out to Companies During COVID-19. Here’s What They Want

An EdWeek Market Brief Survey Finds That Many K-12 Officials Are Pursuing New Products

By Sean Cavanagh
MB-Exclusive-Data-April-28-Getty

An EdWeek Market Brief survey asked district officials what information and support they need to see from companies during the coronavirus to pursue a long-term relationship with those vendors.

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Market Trends
April 23, 2020April 27, 2020

Education Companies Are Offering Free Resources Amid the Coronavirus. How Do They Shift to Paid?

Vendors Are Considering How to Make That Shift in Sensitive Ways That Don't Alienate Districts

By Michelle R. Davis
Market-Brief-Market-Trends-April-20

Transitioning from free to paid status could be a tricky business for companies that have been offering K-12 access to their products at no charge.

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Market Trends
April 17, 2020April 24, 2020

Sales and Marketing During the Coronavirus: 7 Strategies for Vendors

Now's the Time to Practice Virtual Pitches, Shift Sales Staff Into New Areas, and Explore International Markets

By Michele Molnar
MB-Market-Trends-Apr-9

Sales teams needed to make major shifts thanks to coronavirus-related school closures. These tips explain how several companies approached the challenge.

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Market Trends
April 2, 2020June 30, 2022

Key Lessons From the Homeschool Market That Matter Now More Than Ever

As the Coronavirus Shuts Down Districts, Companies Need New Approaches That Resonate With Parents

By Michelle R. Davis
MB-Market-Trends-Apr-2

Sales, communication, and customer-support strategy from the homeschool sector is now relevant across the education market, as the coronavirus fuels the need for remote learning.

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