In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.
As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.
Publishers remain concerned about the ongoing statutory exclusion of educational materials from copyright protection in Canada after a recently concluded trade agreement failed to incorporate language to address the issue.
North America accounted for 52 percent of the $4.2 billion school furniture market in 2018, according to a report from Grand View Research.
Weld North is expanding from offering supplemental academic resources to core curriculum through the acquisition of LearnZillion. The firm has acquired a number of education companies in recent years.
CEO Mike Teng says education company leaders should take note: Having been a student doesn’t make you an expert on K-12 district needs.
The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies
When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
How to Make a Top District Ed-Tech Administrator Happy
Companies Need to Keep Administrators In the Loop About School-Level Projects, Explains a Maryland Leader
The Prince George’s County school system has a tech team that helps with product implementation, and vendors need to connect with that team, says district tech leader Lisa Spencer.
Market Brief ON: Global K-12 Markets is a collection of 15 stories focused on how education companies can overcome challenges in trying to sell their products internationally.
Market Brief
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