The Prince George’s County school system has a tech team that helps with product implementation, and vendors need to connect with that team, says district tech leader Lisa Spencer.
Market Brief ON: Global K-12 Markets is a collection of 15 stories focused on how education companies can overcome challenges in trying to sell their products internationally.
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
The use of targeted campaigns to reach select groups of K-12 district buyers is growing, but vendors face challenges in trying to gain, and then maintain intel on those customers.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
Mike Evans, the former chief financial officer at McGraw-Hill Education, has been named the first-ever chief revenue officer at HMH.
Market Brief ON: Sales & Marketing is a collection of 15 essential stories exploring education companies’ strategies for reaching K-12 customers.
The print-to-digital shift has placed a premium on sales and distribution staff being able to explain complex products with with confidence, says consultant Neal Goff.
An EdWeek Market Brief survey examines where district decisionmakers go for product information. Do they turn to events, online searches, word-of-mouth recommendations from peers?
Divisions between sales, content, product development, and support teams can scuttle a K-12 company’s ambitions. A pair of experts who’ve worked to break down silos within companies talk about how to do it.