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Tag: Sales / Marketing

The Startup Blog
Opinion May 20, 2019March 16, 2021

How Education Companies Can Thrive in the Most Volatile Month of the K-12 Sales Cycle

By Nikki Navta

For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.

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Marketplace K-12
May 16, 2019May 20, 2019

A New ‘STEM Opportunity Index’ Maps Openings in the Market

By Michele Molnar

This new online tool about STEM education can help companies pinpoint where there might be opportunities to offer their products and services across the U.S..

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Market Trends
May 10, 2019Oct. 2, 2020

6 Education Companies Talk About Their Best Hiring Practices and Lessons Learned

Executives and Talent Managers Say They Look for a Mix of Strengths and Personalities

By Michele Molnar
MB-Market-Trends-Recruitment

CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.

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K-12 Insider
April 26, 2019Feb. 10, 2022

Why Education Companies Should Take Rural Districts Seriously

Smaller Systems Are Often Willing to Innovate and Band Together to Buy Products

By Michelle R. Davis
MB-K12 Insider-April 23-Rural-Getty

Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.

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Fundamentals
April 1, 2019April 17, 2019

Video: Two-Minute Tip on Smart Strategies for Working With School Principals

By Sean Cavanagh

K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.

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Exclusive Data
March 14, 2019March 16, 2021

Pairing Up With Research Institutions Pays Off for Ed. Companies

Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors

By Holly Yettick
MB-Marketplace-Exclusive-Data-March-14

An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.

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Market Trends
March 7, 2019March 23, 2019

What Kinds of Product Testimonials Influence K-12 Educators?

Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say

By Pamela Martineau
MB-Mar-6-Market-Trends

EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.

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Market Trends
Feb. 15, 2019March 24, 2019

How to Sell to Principals Without Burning Bridges in District Central Offices

Understanding Power Dynamics and the Approval Processes Early On Are Essential

By Sean Cavanagh
MB-Feb-14-Market-Trends

When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.

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Analyst's View
Feb. 14, 2019March 16, 2021

Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know

For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach

By Michelle R. Davis
MB-Feb-14-Analysts-View

Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.

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Market Trends
Feb. 7, 2019March 22, 2019

How to Make Your K-12 Company Recession-Proof

Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products

By Sarah Schwartz
MB-Feb-7-Market-Trends

If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.

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