For K-12 districts, June 30 marks the end of the fiscal years. Here are 6 strategies to land new business and position your company for the future.
This new online tool about STEM education can help companies pinpoint where there might be opportunities to offer their products and services across the U.S..
6 Education Companies Talk About Their Best Hiring Practices and Lessons Learned
Executives and Talent Managers Say They Look for a Mix of Strengths and Personalities
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Why Education Companies Should Take Rural Districts Seriously
Smaller Systems Are Often Willing to Innovate and Band Together to Buy Products
Rural districts are often more innovative and willing to spend on new products than companies realize, say two experts on rural schools.
K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
Pairing Up With Research Institutions Pays Off for Ed. Companies
Survey Offers Insights on the Factors That Convince Districts to Choose K-12 Vendors
An EdWeek Market Brief survey reveals the surprising factors that make district leaders choose company products.
What Kinds of Product Testimonials Influence K-12 Educators?
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
How to Sell to Principals Without Burning Bridges in District Central Offices
Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Inside a Nationwide Education Purchasing Cooperative: What Companies Need to Know
For Education Companies, Working With a Co-Op Can Lead to Bigger Deals, a Shorter Sales Cycle and a Wider Reach
Working with a purchasing cooperative can help education companies strike bigger deals, reach more districts with their products, and shorten the selling cycle.
How to Make Your K-12 Company Recession-Proof
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.