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Tag: Sales / Marketing

Fundamentals
Feb. 7, 2019Feb. 8, 2019

Video: Two-Minute Tip on District Leaders’ Biggest Gripes With Vendors

By Sean Cavanagh

In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.

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Fundamentals
Feb. 1, 2019March 16, 2021

Video: Market Brief Probes Tech Titans, China, and Open Resources at ASU/GSV

By Sean Cavanagh
Ed Week Market Brief at ASU/GSV

EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.

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The Startup Blog
Opinion Jan. 22, 2019March 16, 2021

Decoding the Difference Between Selling to Schools and Selling to Districts

By Monica Brady-Myerov

An ed-tech CEO outlines three strategies that can build on business at the school level to take it to the district level.

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Market Trends
Jan. 17, 2019March 16, 2021

Breaking Down Rewards and Risks for Ed. Companies Staging Product Ambassador Programs

Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority

By Michelle R. Davis
MB-1.17.19-Market-Trends-Ambassador-Products-Ethical-Warning-Getty

Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.

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Marketplace K-12
Jan. 17, 2019Jan. 17, 2019

Educators as Ed-Tech Company Brand Ambassadors Raises Ethical, Policy Questions, Report Finds

By Michelle R. Davis

A new report scrutinizes the growing practice among ed-tech companies of using teachers as brand ambassadors to spread the word about products.

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Marketplace K-12
Jan. 2, 2019March 16, 2021

The Hottest Stories in the Ed. Market in 2018, and What It Means for the New Year

By Michelle R. Davis

The most-read EdWeek Market Brief articles in 2018 focused on what educators want from ed-tech products, Chinese investors’ interest in the U.S. education market, and K-12 sales strategy.

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Marketplace K-12
Dec. 20, 2018March 16, 2021

Top Posts of 2018 Focus on Big Education Companies and Popularity of Digital Tools

By Michelle R. Davis

What were the biggest news stories about the K-12 market in 2018? Check out Marketplace K-12’s 10 most popular blog posts over the past year.

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Exclusive Data
Dec. 20, 2018

In Judging Instructional Products, Educators Have This Message: Show Us Your Evidence

District Leaders and Teachers Look for Resources With a Research Base Behind Them, Survey Finds

By Holly Yettick
MB-Dec-20-2018-ExclusiveData

Evidence of effectiveness is by far educators’ number 1 priority when it comes to the instructional products marketed to their districts and schools, new survey shows.

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Market Trends
Dec. 6, 2018Dec. 7, 2018

The New Skills Education Companies Want in Top Executives

The Ability to Analyze Data and Set Sales and Marketing Strategy in the Digital Age Are in Demand

By Malia Rulon Herman
MB-Dec-6-2018-Market-Trends

The ability to analyze data and set sales and marketing strategies in the digital age are in high demand as the pace of change in the K-12 market quickens.

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K-12 Insider
Nov. 15, 2018Oct. 3, 2019

Tips for Meeting the ELL Curriculum and PD Needs of a Large School District

The Charlotte-Mecklenburg System Is Looking for Better Content for Its Diverse Population

By Sean Cavanagh
MB-November-2018-k12Insider

Charlotte “Nadja” Trez, executive director of English learner services for the 147,000-student Charlotte- Mecklenburg schools, says districts like hers need demanding content for ELLs, scaffolded to different language levels.

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