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Tag: Sales / Marketing

Market Trends
Nov. 2, 2018March 17, 2019

Why Pilot Tests of K-12 Products Go Off the Rails in Districts

Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support

By Sean Cavanagh
Market-Trends-Test-Pilot-Trial-Runs-products-Getty

Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.

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Exclusive Data
Oct. 25, 2018March 16, 2021

What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?

Survey Spells Out the Messages Leaders Need to Hear From Those Educators

By Holly Yettick
ExclusiveData-Teacher-Tried-Products-Getty

When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.

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Market Trends
Oct. 19, 2018Oct. 19, 2018

Tips for Winning New Clients and Expanding Your Footprint in the K-12 Market

Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders

By Michelle R. Davis
MB-Market-Trends-explore-new-markets

Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.

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K-12 Insider
Sept. 21, 2018March 16, 2021

How a District Leader and Blended Learning Expert Evaluates Ed-Tech Products

The Director of Blended Learning for a 7,500-Student District Talks About What It Takes to Win School Business

By Michele Molnar
market-brief-k12-insider-blended-learning-Kimberly-Lane-Clark-article-01

When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.

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Market Trends
Sept. 14, 2018Sept. 19, 2018

Steps for Mastering the Four Seasons of the K-12 Education Market

Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year

By Michelle R. Davis
MB-September-Market-Trends-Seasonal-Priorities-Getty

Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.

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Analyst's View
Sept. 5, 2018Feb. 10, 2022

Lessons From a Calif. Nonprofit’s Work Connecting Businesses With Educators

K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap

By Michele Molnar
MB-September-Analysts-View-CUE-Getty

This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.

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Analyst's View
Aug. 24, 2018Feb. 10, 2022

Best-Selling Author Daniel Pink On What It Takes for Salespeople to Succeed in K-12

Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps

By Michele Molnar
MB-Analyst-View-Aug-23

Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.

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Market Trends
Aug. 23, 2018March 16, 2021

What Consultants Need to Know About Working With K-12 Schools

Outside Advisers Can Play a Key Role in District Initiatives If They Are Knowledgeable and Flexible

By Robin L. Flanigan
MB-Market-Trends-Aug-23

Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.

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Marketplace K-12
Aug. 17, 2018March 16, 2021

When Pitching K-12 Districts, the Unprepared Vendor Loses Out

By Sean Cavanagh
Webinar: what homework should districts do on K-12 districts

What’s the homework that K-12 companies need to do on school districts before pitching them on products? Join our Tuesday, Aug. 21 EdWeek Market Brief webinar for insights.

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The Startup Blog
Opinion July 24, 2018March 16, 2021

5 Ways to Improve Conferences and Make Them More Productive

By Nikki Navta

To create a conference that works for attendees and vendors, use these suggestions from an experienced entrepreneur and conference-goer.

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