As districts grapple with shutdowns caused by the coronavirus, companies are developing new strategies for inbound inquiries, social-media messaging, and product development.
Publishers remain concerned about the ongoing statutory exclusion of educational materials from copyright protection in Canada after a recently concluded trade agreement failed to incorporate language to address the issue.
6 Smart Strategies for Education Companies in Digital Marketing
Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
North America accounted for 52 percent of the $4.2 billion school furniture market in 2018, according to a report from Grand View Research.
Weld North is expanding from offering supplemental academic resources to core curriculum through the acquisition of LearnZillion. The firm has acquired a number of education companies in recent years.
CEO Mike Teng says education company leaders should take note: Having been a student doesn’t make you an expert on K-12 district needs.
The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies
When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Where Do K-12 Districts Have Unspent Money at the End of the Fiscal Year?
EdWeek Market Brief's Survey Asked District Leaders About Pockets of Unspent Local, State, and Federal Funding
EdWeek Market Brief asked district leaders in a survey whether they typically have leftover funding from local, state, or federal sources.
A new report examined 6,000 RFP submissions and found K-12 RFPs and submissions to be the longest by page of any public sector studied, but the shortest award time.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.