Don't Shy Away From Discussing Product Costs and Make Sure to Provide Robust PD and Technical Support
Both established companies and startups can help themselves in pilot tests by providing cost estimates, offering excellent technical support, and building buy-in across a district.
Survey Spells Out the Messages Leaders Need to Hear From Those Educators
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Invest in Building Relationships, Do the Right Research, Get Your People on the Ground, Say Company Leaders
Invest in building long-term relationships, create a vision of an ideal customer, and get your people on the ground where you can, company leaders and industry experts suggest.
The Director of Blended Learning for a 7,500-Student District Talks About What It Takes to Win School Business
When this director of blended learning evaluates products, she’s in the middle of students and teachers, administrators and curriculum leaders, and her opinion carries weight.
Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
K-12 Companies Struggle to Reach Teachers; This Group Is Working to Bridge the Gap
This 22,000-member organization of teachers and “lead learners” is looking for ways to bridge the gap between educators and K-12 companies.
Writer Talks About How to Get School District Leaders to Listen and What Motivates Sales Reps
Bestselling author Daniel H. Pink brings his sales research and expertise to the challenges of selling products in the K-12 market.
Outside Advisers Can Play a Key Role in District Initiatives If They Are Knowledgeable and Flexible
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
What’s the homework that K-12 companies need to do on school districts before pitching them on products? Join our Tuesday, Aug. 21 EdWeek Market Brief webinar for insights.
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Actionable K-12 intel for business leaders powered by data and original research you can trust.