When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.
An Atlanta-area school district is looking for a system to help monitor social media threats, and another Georgia system wants to purchase desktop devices.
Missouri districts in Springfield and Rockwood need mental health services and a social media monitoring tool, while a New York’s Buffalo district looks to buy AP books.
A social media monitoring tool is needed in Florida, while Hawaii is looking for an anti-bullying app and an Illinois school needs a data management system.
The nation’s biggest ed-tech conference begins this week in Chicago. See what’s on the agenda.
A survey released at SXSWedu found that girls who are heavy social media users were more likely to be depressed and isolated from their peers.
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