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Tag: Social Media

Market Trends
Feb. 7, 2020Feb. 11, 2020

6 Smart Strategies for Education Companies in Digital Marketing

Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways

By Michelle R. Davis
Market-Trends-Feb-7

New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.

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Analyst's View
Dec. 13, 2019Jan. 3, 2020

The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies

When Companies Engage Teachers to Promote Their Products, Problems Can Arise

By Michele Molnar
MB-Analysts-View-Dec-13

Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.

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Marketplace K-12
Nov. 11, 2019Nov. 25, 2019

Feds Warn Teachers to Disclose Ties to Ed-Tech Vendors

By Michele Molnar

Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.

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Exclusive Data
Oct. 24, 2019Oct. 25, 2019

A Data-Based Look at District Leaders’ Social-Media Appetites

An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right

By Holly Yettick
MB-exclusive-data-social-media-habits-article-Copyright-Getty-01

How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.

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Marketplace K-12
Oct. 8, 2019Oct. 11, 2019

Businesses Tend to Get Blasted on Facebook. What Are the Implications for Ed. Companies?

By Michele Molnar

The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”

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Marketplace K-12
July 24, 2019July 26, 2019

FTC Cracks Down on Facebook, Google Over Data Privacy

By Michelle R. Davis

The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.

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Purchasing Alert
Nov. 8, 2018March 16, 2021

Georgia District Seeks Social Media Monitoring; Texas District to Buy Digital Printing Services

By Michelle R. Davis

An Atlanta-area school district is looking for a system to help monitor social media threats, and another Georgia system wants to purchase desktop devices.

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Purchasing Alert
Oct. 30, 2018

Missouri Districts Need Mental Health Services, Social Media Monitoring Tool; AP Books Sought in New York District

By Lauraine Genota

Missouri districts in Springfield and Rockwood need mental health services and a social media monitoring tool, while a New York’s Buffalo district looks to buy AP books.

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Purchasing Alert
Aug. 16, 2018

Florida Seeks Social Media Monitoring Tool; Hawaii Needs Anti-Bullying App

By Lauraine Genota

A social media monitoring tool is needed in Florida, while Hawaii is looking for an anti-bullying app and an Illinois school needs a data management system.

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Marketplace K-12
June 25, 2018March 16, 2021

ISTE 2018 Kicks Off in Chicago For Educators and Ed-Tech Vendors

By Benjamin Herold

The nation’s biggest ed-tech conference begins this week in Chicago. See what’s on the agenda.

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