The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children’s ability to distinguish advertising content from entertainment.
A district in Tennessee is looking for a video content service, while an Indiana school system seeks a student information system.
Users will have to manually export files before their accounts close at the end of September.
6 Smart Strategies for Education Companies in Digital Marketing
Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways
New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.
The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies
When Companies Engage Teachers to Promote Their Products, Problems Can Arise
Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.
Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.
A Data-Based Look at District Leaders’ Social-Media Appetites
An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right
How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.
The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”
The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.
An Atlanta-area school district is looking for a system to help monitor social media threats, and another Georgia system wants to purchase desktop devices.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.