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Tag: Social Media

Exclusive Data
March 23, 2023March 28, 2023

The Biggest Mistakes Education Companies Make on Social Media

An EdWeek Market Brief Survey Finds Flaws in Messaging and Tactics

By Michelle Caffrey
3-14-23 MB-Data-Social-GettyImages-1424201452

An EdWeek Market Brief survey asked district leaders, principals, and educators about the social-media messaging that captivates them or turns them off.

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Marketplace K-12
Sept. 1, 2022Sept. 2, 2022

FTC Turns Attention to Stealth Marketing Aimed at Children

By Alexandria Ng
Senate FTC

The Federal Trade Commission is seeking public input ahead of an October event focused on concerns about children’s ability to distinguish advertising content from entertainment.

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Purchasing Alert
Aug. 25, 2022

Tennessee District to Buy Video Content; Oregon System Seeks Communications Services

By Michelle Caffrey

A district in Tennessee is looking for a video content service, while an Indiana school system seeks a student information system.

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Marketplace K-12
Aug. 19, 2022Aug. 19, 2022

Online Tech Hub Edmodo Is Shutting Down as School Year Kicks Off

By Alexandria Ng
megaphone

Users will have to manually export files before their accounts close at the end of September.

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Market Trends
Feb. 7, 2020Feb. 11, 2020

6 Smart Strategies for Education Companies in Digital Marketing

Vendors Can Apply Social Media, Voice Technologies, and Other Tools in Fresh Ways

By Michelle R. Davis
Market-Trends-Feb-7

New technologies, and new approaches to using existing platforms, are creating opportunities for education providers willing to think creatively.

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Analyst's View
Dec. 13, 2019Jan. 3, 2020

The Feds’ Warning on Social Media: 10 Takeaways for K-12 Companies

When Companies Engage Teachers to Promote Their Products, Problems Can Arise

By Michele Molnar
MB-Analysts-View-Dec-13

Companies that promote ambassador programs, or ask educators to give them props on social media, need to understand the Federal Trade Commission’s guidance to social media influencers.

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Marketplace K-12
Nov. 11, 2019Nov. 25, 2019

Feds Warn Teachers to Disclose Ties to Ed-Tech Vendors

By Michele Molnar

Teachers who act as “ambassadors” for educational products, and who receive anything in exchange, must disclose that arrangement when they post endorsements on social media.

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Exclusive Data
Oct. 24, 2019Oct. 25, 2019

A Data-Based Look at District Leaders’ Social-Media Appetites

An EdWeek Market Brief Survey Suggests That Marketing Products Via Online Platforms Can Work, if the Approach Is Right

By Holly Yettick
MB-exclusive-data-social-media-habits-article-Copyright-Getty-01

How much effort should you be putting into marketing to district leaders on social media? An EdWeek Market Brief survey offers a mixed picture.

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Marketplace K-12
Oct. 8, 2019Oct. 11, 2019

Businesses Tend to Get Blasted on Facebook. What Are the Implications for Ed. Companies?

By Michele Molnar

The lead researcher on the study advises education companies to handle negative posts gingerly, and not automatically hit “delete.”

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Marketplace K-12
July 24, 2019June 22, 2023

FTC Cracks Down on Facebook, Google Over Data Privacy

By Michelle R. Davis

The Federal Trade Commission fined Facebook a historic $5 billion over data privacy violations and is expected to reach a multi-million dollar settlement with Google for improperly collecting data from children streaming YouTube videos.

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