EdWeek Market Brief hosted a Twitter chat this week, delving into the data behind the Tech Titans K-12 special report.
District Leaders Offer Insights: What They Want From Companies at Conferences
Vendors Should Be Prepared to Answer Specific Questions About Product Price
A pair of district leaders say vendors should be able to answer questions about product price and hidden costs.
Twitter Tops Teachers’ Social Media Lists, But Other Tools in High Rotation, Too
Exclusive Survey of Educators Finds Facebook and Google Also Popular
Teachers report they are turning to Twitter, Facebook and Google most often for social media use around education, an EdWeek Market Brief survey finds.
A big North Carolina district is looking for marketing consultants. A Maryland district wants to buy digital math textbooks and electronic reading materials.
Ohio’s third biggest district is looking to hire public affairs consultants, while an Oklahoma district is looking for special education services.
What Companies Should Know About Educators’ Social Media Habits
Savvy K-12 Businesses Are Connecting With School Leaders Via Twitter and Other Platforms
Savvy companies are connecting with school leaders via Twitter, Facebook, LinkedIn, and other social media platforms, planting the seeds for future deals.
Inspiring students to make your ed-tech tool a habit is key to building demand for your product.
Modo Labs, a mobile-engagement platform, took in $10 million in a funding round, and Yellowdig, which provides software-as-a-service–a growing area of interest for K-12 districts–received $1 million from SRI Capital.
Propelling student engagement means navigating the logistics of students’ daily lives.
As a small company, we are always trying to be part of the conversation around ed-tech, especially online. But it can be hard to find your way into the right conversation with the right audience or group.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.