How ‘Esports’ Will Shape the Education Market

Partnerships Manager, Cognitive ToyBox

Ask people if they are aware of esports and you will get an astounding array of answers, ranging from “never heard of it” to “of course, it’s huge!”

Newzoo Statistics

Esports are not as mainstream as traditional sports in the U.S, but worldwide esports generated $335 million in revenue in 2017. That’s relatively small when compared to the 2016-17 annual revenue generated by the Premier League (the league of futbol, aka soccer), $5.4 billion Euros (roughly $6 billion dollars).

However, Newzoo predicts that 600 million consumers globally will watch esports in 2023, generating $1.8 billion by 2022. This is approximately 15 percent year-over-year growth, which is significant.

What Is Esports?

Esports (short for electronic sports) is when a multi-player video game is played for an audience, usually by professional video gamers. Dota 2, Counterstrike: Global Offensive, League of Legends, Fortnite, Overwatch, and Starcraft II are among the most popular games. Audiences watch via streaming sites such as Twitch, as well as live in stadiums. Numerous esports stadiums already exist and more are popping up all the time, including the most recent announcement that a new $50 million complex will be opening in Philadelphia early in 2021.


At the college level, over 150 colleges and universities are members of the National Association of Collegiate Esports (NACE) and offer officially recognized varsity esports programs. These schools have coaches and offer partial or full-ride athletic scholarships.

Wait, you say—there is such a thing as getting paid for playing video games?

Esports Earnings on the Rise

Richard Tyler Blevins, more commonly known as “Ninja” is a Twitch streamer, YouTuber, professional gamer and internet personality. As of May 2019, he is the most followed streamer on Twitch with over 14 million followers and an average of over 40,000 viewers per week. (Twitch is the leading streaming service where viewers watch their favorite gamers play in real time.)

Blevins has over 21 million subscribers on YouTube as of March 2019. He earns over $500,000 per month from streaming Fortnite. Blevins also brings in revenue from 20 million Youtube subscribers plus additional sponsorship deals., which tracks the earnings of professional players, reports that the average salary is $60,000 per year. But salaries are only part of how players earn money. They also rack up tournament prize money, direct contributions from their internet fans, and sponsorships.

Stay Tuned for More Growth

Personally, I’m interested in esports for various reasons, some of which I’m planning to explore in this blog in upcoming weeks:

  • Esports is a young and fast-growing industry that is cultivating lots of exciting entrepreneurial opportunities, from developing apps and websites, to creating social media and marketing tools, to outfitting teams with high-tech gear and building arenas.
  • Video gaming is highly collaborative and develops many high-level skills such as critical thinking and teamwork that are valuable not only for playing games but also in a variety of career pursuits.
  • Younger generations are already fans, which suggests that the fan base will continue to grow while possibly shrinking viewership from other sports.
  • Middle and high schools are embracing esports, not only as a way to foster the skills mentioned above, but also to help students access scholarships.

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Chart from the 2019 Free Global Esports Market Report, from NewZoo.

Bottom image by flickr user SteelSeries, licensed under Creative Commons

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8 thoughts on “How ‘Esports’ Will Shape the Education Market

  1. Thanks for sharing the phenomenon of esports and let us know the rise of it. I myself is into playing games like counter strike etc. More and more pro gamer are joining the YouTube to live streams their gaming skills and its great a what they do. Thanks anyways.

  2. The education market is full of teachers that are not qualified for their job. My son got a task at school to write essay on topic that wasn’t discussed in class. Can you imagine that? I had to go and complain about it

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