Year in Review: Startups are a Long Journey Without A Map

A lot of people use the phrase “it’s a journey” to describe the process of a startup. Me included.

journey.jpgThe problem is that we all pretend like the “journey” of a startup like strolling up one of the hills of San Francisco.

In fact, the “journey” is more like being dropped off in Wrangell-St. Elias National Park, in Alaska, and needing to find your way to the top of a specific mountain. Without a map.

So here I am, nearing the end of my year blogging on Education Week, and I’m supposed to give the accurate description of where Edthena is as a company.

The rah-rah version of the past year includes several exciting bullet points:

  • adding two full-time employees
  • splitting design into UX and UI specialists
  • more than 10,000 videos uploaded successfully
  • signed new clients
  • exceeded sales plan
  • seed funding from investors like NewSchools Venture Fund
  • released a significant set of new features that gets us ready for
  • secret stuff we’re not even ready to share yet

But the reality version is that for as far as we’ve come (and we’ve come really really far!!), we aren’t out of the woods yet.

We’ve got a lot more to go. You can follow our progress at and

photo credit: Adam Geller

Leave a Reply