A Note to Readers
EdWeek Market Brief is a new online service that provides companies doing business with pre-K-12 school systems–as well as district leaders, investors, and analysts — with in-depth information on the needs, priorities, and frustrations of school officials. It features not only original journalism and analysis, but also exclusive proprietary data drawn from districts around the country. Each week, we will provide updates that include new articles, some of which require a membership to view.
Market Intel
How to Build a Research Base for Your K-12 Product
Many education technology companies entering the market–and even established ones–like the idea of building up a research base for their products. But they struggle with a basic question: Where to start?
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K-12 Insider
Performance Metrics Up the Ante for Doing Business With K-12 Schools
Educators increasingly find themselves held to performance expectations that are reflected in students’ test scores. Now, some of them are determined to share that responsibility with the companies that pledge to help students make progress.
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Marketplace K-12
Students’ Lack of Home Internet Access Becomes Priority for District Tech Leaders
The Consortium for School Networking, or CoSN, issued a plan of action that aims to prod district leaders to gather data on personal student broadband access.
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Marketplace K-12
Sony Vows to Bring ‘Blockchain’ Tech to Education. Will It Take Hold in K-12?
Sony Global Education Inc. says it has developed a system to bring “blockchain” technology–meant to serve as a decentralized-yet-secure method for transmitting data–to education.
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Data Insights
Why School Leaders Are Turning to Open Educational Resources
Education content providers take note: In the eyes of your customers, the advantages of open educational resources extend well beyond cost.
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