Newcomers to the ed-tech space must learn an important lesson: If you’re not helping teachers, you have little chance of reaching students.
Revamping school funding formulas, and making changes to early education, teacher pay, and school safety are among governors’ top priorities for fiscal 2020, according to the National Association of State Budget Officers.
Teachers Pay Teachers has been named the most innovative education company in 2019 by the business magazine, and Girls Who Code won most innovative in the non-profit category.
What Kind of Teacher Feedback Convinces K-12 Districts to Make Purchases?
Survey Spells Out the Messages Leaders Need to Hear From Those Educators
When teachers talk up a product’s impact on student achievement and engagement, administrators come away impressed, an EdWeek Market Brief survey shows.
Fifty-seven percent of K-12 teachers said they lack time to use data effectively, a new survey finds. School companies need to focus on which kinds of data can help educators the most.
K-12 Administrators Often Ignore Teacher Product Recommendations
But Survey Suggests Teachers Remain Highly Influential Around Purchasing in Some Areas
More than half of administrators rarely adopt products for district-wide use based on the recommendations of teachers who test the ed-tech tools in their classrooms.
An extensive list of websites, books, podcasts, Twitter chats and resources to help educators prep their computer science skills for the coming school year.
New Wave of Teacher Assessments to Shape Market in States, Educator-Prep Programs
Changes Will Increase Demand for Data, Analysis, and Scoring
States and teacher colleges are demanding new forms of testing for aspiring educators, which will likely increase the need for data, analysis, and test-scoring innovations.
By getting a strong group of teachers to provide input on a startup product at the beginning, you create a group of future cheerleaders and super-users.
Startups should listen closely to educators for feedback and to make sure their tool is helping to improve teachers’ work lives.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.