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Fundamentals

Fundamentals
June 26, 2020June 26, 2020

Two-Minute Tip: Insights on Europe’s Ed-Tech Market

By Sean Cavanagh
Europe's ed-tech market

Does Europe’s education market offer ed-tech companies opportunities for growth, even during COVID-19? Our 2-minute video gives insights.

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Fundamentals
May 29, 2020

Two-Minute Tip: Education Company CEOs on Their Keys to Productivity

By Sean Cavanagh
Education Companies' Tips to Productivity

In this video, EdWeek Market Brief’s Michele Molnar breaks down what she’s learned about how education company executives organize their time and manage competing demands.

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Fundamentals
March 31, 2020March 31, 2020

Two-Minute Tip: Rewards & Risks of Product Ambassador Programs

By Michelle R. Davis

In this short video tip, EdWeek Market Brief Senior Writer Michelle Davis highlights the risks and rewards of product ambassador programs.

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Fundamentals
Jan. 3, 2020Jan. 3, 2020

Two-Minute Tip: Districts’ Most Pressing Product Demands

By Sean Cavanagh

In this two-minute tip, EdWeek Market Brief’s Sean Cavanagh breaks down our three-part research project on districts’ biggest curriculum, assessment, and PD needs.

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Fundamentals
Dec. 19, 2019Dec. 20, 2019

EdWeek Market Brief’s Most Popular Webinars of 2019

By Sean Cavanagh
Most-Popular-Webinars-of-2019

Our most widely-viewed webinars included a breakdown of the “evidence” standards in the Every Student Succeeds Act, and a look at how companies can improve district’s usage of their ed-tech products.

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Fundamentals
Nov. 7, 2019

Two-Minute Tip: Pointers for K-12 Ed-Tech Product Developers

By Michele Molnar
MB-Market-Trends-Research-Development

Educator and student feedback can make or break an ed-tech product. Here, we share insights from companies that have learned tough lessons in the field.

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Fundamentals
July 19, 2019

Two-Minute Tip: Building a Research Base for Your K-12 Product

By Sean Cavanagh

Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.

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Fundamentals
June 21, 2019June 21, 2019

Video: Two-Minute Tip on Creating Pilot Projects That Impress K-12 Districts

By Michelle R. Davis

EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.

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Fundamentals
May 15, 2019

Video: Two-Minute Tip on Boosting Usage of Your Ed-Tech Product

By Michele Molnar
2-min-tip-thumbnail

More school districts are monitoring the usage of the digital learning resources they buy. That means ed-tech providers need to make sure teachers and educators see their products as must-have tools in classrooms.

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Fundamentals
April 1, 2019April 17, 2019

Video: Two-Minute Tip on Smart Strategies for Working With School Principals

By Sean Cavanagh

K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.

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  • Why Partnerships Between Education Companies Succeed or Fail Feb. 1, 2019
  • An Architect of the Common Core Talks About Resistance to Testing and What’s Ahead Feb. 1, 2019
  • What’s Your Risk Appetite? Education Companies Need to Get the Answer Right Jan. 31, 2019
  • Ed-Tech Startups at FETC Promote Both Mission and Profitability Jan. 31, 2019

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