Educator and student feedback can make or break an ed-tech product. Here, we share insights from companies that have learned tough lessons in the field.
Even if an education company isn’t ready to do large-scale, rigorous research on its product, doing smaller-scale research on user experience can pay dividends, EdWeek Market Brief Managing Editor Sean Cavanagh explains.
EdWeek Market Brief’s Michelle Davis talks in this video about the mistakes vendors make during pilot tests of products, and how they can be avoided.
More school districts are monitoring the usage of the digital learning resources they buy. That means ed-tech providers need to make sure teachers and educators see their products as must-have tools in classrooms.
K-12 companies can get into trouble if they’re selling to school principals but not keeping central-office administrators in the loop. Here are some tips on how to work with both groups of administrators effectively.
In This Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about the common mistakes education companies make in trying crack the Chinese market, and how they can overcome them.
In this Two-Minute Tip, EdWeek Market Brief Senior Editor Sean Cavanagh talks about districts’ biggest demands for social-emotional learning products.
In this Two-Minute Tip video, EdWeek Market Brief’s Michelle Davis talks about how K-12 companies can win the trust of district officials, and deliver on their promises.
In this Two-Minute Tip, district administrators talk to EdWeek Market Brief’s Sean Cavanagh about what makes them want to pay attention to a vendor’s pitch, or tune it out.
EdWeek Market Brief moderated three sessions at the recent ASU/GSV summit, all of them captured on video: on open educational resources; the Chinese education market, and the role of Amazon, Apple, Google, and Microsoft in U.S. schools.
Market Brief
Actionable K-12 intel for business leaders powered by data and original research you can trust.