Education Companies Outline How They Are Making Structural Changes to Be More Service-Oriented
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Sales to School Districts Won't Happen Without Targeted Outreach, Marketing, and Strategies for Working State-Sponsored Forums
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Investors Are Betting the Company's Mobile Platform Will Appeal to Families, and Possibly Schools
Byju’s, an India-based company that has attracted a torrent of venture capital, is poised to sell its mobile learning app to U.S. parents, and potentially schools.
They Crave Workplace Flexibility, Opportunities for Professional Growth, and Fun in the Office
Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.
Avoid 'Canned' Comments, Be Specific About Products to Build Trust, Be SEO Friendly, Experts Say
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
Understanding Power Dynamics and the Approval Processes Early On Are Essential
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
Be Prepared to Help Districts Target Alternate Sources of Funding, and Focus on 'Must-Have' Products
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
Determining the Level of Risk You’re Willing to Take Will Help You Make Smart Strategic Decisions
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
Having Educators Talk Up Your Products Can Pay Dividends, But Ethics Must Be a High Priority
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
New Forms of Online Instruction, Data Analysis, and Great Classroom Resources Are Attractive
New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.
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