Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
European and Asian vendors with smart approaches to branding, distribution, and choosing markets are finding their way in the United States. American companies should take note.
Some companies see the potential for blockchain to transform K-12 administrative tasks. But are school district officials ready to take the leap?
Bond measures are windows into district priorities, and vendors who are on top of of K-12 systems’ needs well before an item goes on the ballot can gain an advantage.
Products emphasizing virtual and augmented reality, artificial intelligence, reading, writing, social-emotional learning, classroom design, and other topics resonated with school district leaders.
Companies have already brought artificial intelligence into education products focused on student well-being, math instruction, personalized academic pathways, and even building maintenance.
Many education companies struggle to avoid product “bloat,” and don’t go far enough in questioning their assumptions about what districts and educators need.
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Schools in Latin America’s most populous country are likely to have an increased demand for STEM materials, English-language instruction, and resources that align with new national education standards in the years ahead.
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.