Education Company Leaders Share Strategies for the Seasonal Twists and Turns of the School Year
Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
The 34 Education Businesses on the List Generated $766.3 Million in Revenues in 2017
Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.
Outside Advisers Can Play a Key Role in District Initiatives If They Are Knowledgeable and Flexible
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
Amazon TenMarks' Departure Offers a Window Into Competitors' Outreach to Districts
When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Curriculum Providers Adjust to Local Control, Digital Takeup
Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.
Education Is the 'Ultimate Consumer Good' in the Asian Country, One K-12 Industry Expert Says
K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.
Ed-Tech Companies Feel Obliged to 'Walk the Talk' When It Comes to Job Flexibility
An education company leads a list of businesses with the most remote workers, and the industry shows strong signs of growing interest in this employment option.
Three K-12 Leaders Roamed The Floor, and Brought Back These Candid Reviews
EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.
Increases in Funding May Not Result in New Purchases in Many School Systems
Many states are approving increases in funding for schools, but some districts are wary of adding new programs and services, despite the monetary influx.
Don't Oversell, Get the Right People In the Room, and Provide Ongoing Support to Keep Educators Coming Back
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.
Actionable K-12 intel for business leaders powered by data and original research you can trust.