Several Factors Can Weaken a District's Takeup of Education Products
Districts want vendors to be proactive in the face of disappointing analytics that show teachers and students aren’t engaging with a digital tool.
Tariffs on Everything from Laptops and Interactive Whiteboards to Books Worry K-12 Vendors
New or looming tariffs on goods imported from China have education companies scrambling to get products across U.S. borders and wondering whether to pass new costs on to schools and districts.
New 'Dashboard' Combines Approved Academic Resources From Select States and Educators Are Paying Attention
Educators are turning to a database created by a state ed-tech directors’ association to search for quality instructional materials.
Vendors Need to Establish Evidence of Effectiveness or Risk Losing Out on State or Federal School Improvement Funds
Nearly four years after a federal education law emphasized the use of evidence-based interventions to improve student outcomes, the requirements are changing the K-12 landscape for education companies.
Opportunities Highlighted in States Including California, Florida, and Texas as New Dollars Flow
While the overall budget picture for education for the next fiscal year looks positive, a breakdown of individual states’ spending plans offers reasons for caution.
Companies Can Help K-12 Districts Ease Parents' Anxieties Through Better Communication, and Better Products
Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
Focusing on Specific Regions and Districts, and Building U.S.-Friendly Brands, Has Paid Off
European and Asian vendors with smart approaches to branding, distribution, and choosing markets are finding their way in the United States. American companies should take note.
Investors See Great Potential, But Are School Districts and Education Companies Ready to Take the Leap?
Some companies see the potential for blockchain to transform K-12 administrative tasks. But are school district officials ready to take the leap?
Companies That Are On the Scene Early Improve Their Odds for Landing Contracts
Bond measures are windows into district priorities, and vendors who are on top of of K-12 systems’ needs well before an item goes on the ballot can gain an advantage.
5 District Officials Talk About Tools and Platforms That Impressed at the Massive Ed-Tech Gathering
Products emphasizing virtual and augmented reality, artificial intelligence, reading, writing, social-emotional learning, classroom design, and other topics resonated with school district leaders.
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