Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Even after they win adoption in lucrative markets like Texas, Florida, and California, K-12 companies need effective strategies for winning over district buyers.
Byju’s, an India-based company that has attracted a torrent of venture capital, is poised to sell its mobile learning app to U.S. parents, and potentially schools.
Millennials are the largest generation in today’s workforce and education companies are uniquely suited to attract them. But managing them effectively can be challenging.
EdWeek Market Brief looks at what resonates with K-12 educators as they consider testimonials about products, and how much weight decisionmakers give to these recommendations.
When education companies sell directly to principals, they can be accused of ignoring district administrators’ concerns. Here’s how to avoid those tensions.
If the economy turns south — as some economists predict it will — education companies can protect themselves by paring back on product investment, and reaching out to new markets.
Tolerance for risk can fuel an education company’s growth, but leaders of those businesses also need to be disciplined and understand what the K-12 market is demanding.
Having educators talk up your products and services can pay dividends, but lack of attention to ethical concerns could put educators and companies in a difficult spot.
New forms of online Instruction, data analysis, and great classroom resources are attracting attention. See what else venture capitalists are eyeing for K-12 investments.