The coronavirus has spawned demands for flexible, digitally focused products that resonate with both teachers and parents — yet the need for print endures.
Education companies that either weren’t involved in education at all, or had a relatively narrow interest in it, are finding ways to serve the market during COVID-19.
India’s ed-tech sector is accelerating rapidly, thanks to a surge of investments and acquisitions, and a new interest in digital learning within the country during COVID.
K-12 schools have shifted buying patterns and reduced reliance on RFPs in the early months of COVID-19. Now, professional development is one of their top purchasing priorities.
Several state ballot measures in November’s election could collectively pour tens of millions of new dollars into K-12 education, creating new money for districts to work with during rocky economic times.
School districts are increasingly demanding to see evidence of education businesses’ commitment to diversity and combating racism, not only in their products but in their staffing.
The coronavirus has forced a number of assessment providers to place new emphasis on non-testing product lines.
Districts’ appetite for virtual events, and companies’ new reliance on online sales and outreach, is reshaping how business gets done in education.
It’s not unusual for companies to hear requests from districts that the company thinks are misguided. What’s the best response?
Despite broad economic uncertainty, the international education market offers opportunities for vendors who choose the right countries with the right strategies.