Companies Can Help K-12 Districts Ease Parents' Anxieties Through Better Communication, and Better Products
Ed-tech companies can build features into products, and into their marketing, that address parents’ concerns about overexposure to devices.
Focusing on Specific Regions and Districts, and Building U.S.-Friendly Brands, Has Paid Off
European and Asian vendors with smart approaches to branding, distribution, and choosing markets are finding their way in the United States. American companies should take note.
Investors See Great Potential, But Are School Districts and Education Companies Ready to Take the Leap?
Some companies see the potential for blockchain to transform K-12 administrative tasks. But are school district officials ready to take the leap?
Companies That Are On the Scene Early Improve Their Odds for Landing Contracts
Bond measures are windows into district priorities, and vendors who are on top of of K-12 systems’ needs well before an item goes on the ballot can gain an advantage.
5 District Officials Talk About Tools and Platforms That Impressed at the Massive Ed-Tech Gathering
Products emphasizing virtual and augmented reality, artificial intelligence, reading, writing, social-emotional learning, classroom design, and other topics resonated with school district leaders.
Companies Are Refining Products Focused on Social-Emotional Learning, Personalized Academic Support, and Even Building Management
Companies have already brought artificial intelligence into education products focused on student well-being, math instruction, personalized academic pathways, and even building maintenance.
6 Lessons Learned From Education Companies Creating Instructional and Assessment Products for K-12
Many education companies struggle to avoid product “bloat,” and don’t go far enough in questioning their assumptions about what districts and educators need.
Executives and Talent Managers Say They Look for a Mix of Strengths and Personalities
CEOs from Newsela, Curriculum Associates and Flocabulary by Nearpod are among those who explain how they focus on smart recruitment and hiring to build and strengthen their businesses.
Demand for English-Language Instruction, STEM, and Resources to Meet New Academic Standards Is Poised to Rise
Schools in Latin America’s most populous country are likely to have an increased demand for STEM materials, English-language instruction, and resources that align with new national education standards in the years ahead.
Education Companies Outline How They Are Making Structural Changes to Be More Service-Oriented
Education companies are putting more emphasis on creating a consultative, customer-service approach that goes way beyond just achieving a transactional sale.
Actionable K-12 intel for business leaders powered by data and original research you can trust.