Education company leaders share strategies for the seasonal twists and turns of the school year regarding marketing, product launches, pilot testing, and sales.
Companies contributing more than $776 million to the marketplace are among the fastest-growing private businesses in K-12, according to the Inc. 5000 analysis.
Reductions in staff, new educational trends such as personalized learning, and the need to comply with federal regulations are pushing school districts to seek help from consultants.
When Amazon TenMarks announced plans to wind down its operations, rival curriculum companies pounced, via sales channels and social media.
Local districts in California and Texas have more autonomy in buying curriculum than they used to, but many of them still count on recommendations from the state.
K-12 companies from the U.S. and other nations trying to make it in China need to understand the importance of brand recognition in the huge, fast-evolving market.
An education company leads a list of businesses with the most remote workers, and the industry shows strong signs of growing interest in this employment option.
EdWeek Market Brief asked three educators who are veterans of ISTE to visit the exhibit floor and bring back recommendations of products that impressed them.
Many states are approving increases in funding for schools, but some districts are wary of adding new programs and services, despite the monetary influx.
K-12 education leaders say the products they purchase sometimes don’t live up to the sales hype. Here’s how to manage expectations and avoid miscommunication.