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Market Trends

Market Trends
May 31, 2023June 1, 2023

Texas Is Overhauling Its Curriculum Adoption Process. Here’s What It Means for Ed. Companies

A Sweeping Measure Creates Incentives for Districts to Buy Materials From the State Board-Approved List

By David Saleh Rauf
MB-May-11-23

Legislation headed to Gov. Greg Abbott’s desk creates new incentives for districts to buy state-approved materials.

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Market Trends
May 19, 2023May 23, 2023

Right-Sizing or Whale-Hunting: How Big of a District Should Your Company Pursue?

The Biggest District Client Is Not Necessarily the Best One, If a Vendor Isn't Ready

By David Saleh Rauf
Image of a smaller cube moving toward a bigger cube.

Education companies need to resist the temptation to simply chase the biggest contract in the biggest district.

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Market Trends
May 12, 2023May 12, 2023

A Survivor’s Guide to Weathering Uncertain Times: Advice for Education Companies

As Conditions Around Them Change, Organizations Need a Combination of Fundamentals and Creativity

By Michelle Caffrey
4-13-23 MB-trends-markets-rollercoaster-1268353219

Leaders of education organizations say there are pragmatic steps organizations can take to strengthen their businesses amid prevailing uncertainty.

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Market Trends
May 5, 2023May 5, 2023

Key Questions at the Heart of New Product Development

Education Companies Need to Conceive New Products With Their End Users -- School Districts -- in Mind

By Alexandria Ng

Knowing whether to invest time and money in a promising product for schools requires market research and asking challenging questions.

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Market Trends
April 27, 2023April 27, 2023

6 Tips for Weaving Social-Emotional Learning Into Your Product Portfolio

Seeking Out Expertise, Developing Modular Lessons, and Avoiding Trite Strategies When Working With Students Are Essential

By Emma Kate Fittes
MB-Market-Trends-Apr-27-23

While it has come under attack in some communities, demand for SEL is such that many companies are seeking to integrate it into their existing resources.

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Market Trends
April 4, 2023

Profile of a Key K-12 Market: Florida

Restrictions on Curriculum, Private School Expansion, and Teacher Recruitment Are In Focus

By Alexandria Ng
MB-Market-Trends-Mar-15-23

State restrictions on curriculum, private school expansion, and efforts to recruit and retain teachers are top of mind for district officials.

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Market Trends
March 16, 2023March 17, 2023

5 Ways the Silicon Valley Bank Collapse Will Impact the Ed-Tech Market

The Lender's Demise Has Implications for Financing and Overall Innovation Among Early-Stage Companies

By Michelle Caffrey
Banks Inflation

Entrepreneurs and investors will badly miss the financial terms and other support the institution offered to early-stage companies.

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Market Trends
March 10, 2023March 14, 2023

Optimism Collides With Anxiety Over Future of Ed-Tech Market

At SXSW EDU, Company Executives and Investors Are Preparing for a Slowdown

By David Saleh Rauf
EdWeek Market Brief, Optimism Collides With Anxiety Over Future of Ed-Tech Market

At SXSW EDU, company executives and investors say a market slowdown is coming, but organizations with strong fundamentals will prevail.

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Market Trends
March 6, 2023March 6, 2023

Districts Face the Funding Cliff. Here’s How to Stay Off the Chopping Block.

'Accountability for Spending' Will Become a Priority in Many School Systems

By Emma Kate Fittes
3-1-23 MB-funding-cliff-1180802564

After three years of benefiting from federal relief dollars, school systems will face hard choices about which new products, programs, and services to spare, or cut.

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Market Trends
March 1, 2023March 2, 2023

How to Create ‘Inclusive’ Education Products

Education Companies Are Pursuing a Broader Array of Feedback on Products From Underrepresented Groups

By Alexandria Ng
1-17-23 MB-Trends-InclusiveDesign-496608648

Organizations across the K-12 market are investing time in field tests and research that will help them better support marginalized communities.

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  • Texas Is Overhauling Its Curriculum Adoption Process. Here’s What It Means for Ed. Companies
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